Unlock the Power of Hybrid Research with QualLink and External Survey Link

In today’s rapidly evolving business landscape, understanding consumer preferences and motivations is essential for success. That’s where hybrid research comes in, combining the strengths of quantitative and qualitative methodologies to provide a comprehensive understanding of the market. QualBoard offers two valuable features to make hybrid connections even easier: QualLink and External Survey Link. QualLink is a groundbreaking API technology that seamlessly integrates qualitative components into quantitative surveys on a variety of platforms. External Survey Link is a new question type that allows you to move participants to other survey platforms to complete tasks and track their completion on Qualboard.

With these features, businesses can bridge the gap between numbers and emotions, unlocking unparalleled insights for strategic decision-making. Explore the benefits and use cases of these two valuable features in QualBoard, offering you the best of both worlds in market research.

The Power of QualLink

QualLink acts as a bridge, enabling businesses to paint a comprehensive picture of their market by combining the strengths of quantitative and qualitative research. With QualLink, respondents seamlessly transition from a quantitative survey to the secure QualBoard platform. Through a sign-in process, participants provide their email addresses and obtain a password for access. This integration allows them to engage in a wide range of qualitative activities, such as open-ended questions, diaries, and the use of markup tools. Furthermore, moderators can schedule one-on-one video interviews or online focus groups, adding an extra layer of depth to the research process.

Get the Full Picture with External Survey Link

While QualLink mainly functions to send surveys to QualBoard, Sago has introduced a new feature that empowers users to send surveys from QualBoard. External Survey Link allows users to easily connect to an outside survey platform, such as Methodify. Users can even track how many participants have completed the survey from within the QualBoard platform.

Understanding the “Why” and the “What”

One of the key advantages of hybrid research is its ability to combine the rich color and depth of qualitative research with the rigor of quantitative research. You get both the what and the essential “why” of participant responses. In one project, you receive valuable data on consumer preferences and behaviors, along with qualitative insights and contextual understanding. By integrating qualitative and quantitative activities within the same research journey, businesses can delve deeper into the motivations, emotions, and experiences that drive consumer decision-making. This holistic approach enriches the findings, providing powerful insights for strategic decision-making.

When to Utilize QualLink and External Survey Link

QualBoard’s hybrid connections can be applied to various research scenarios. Here are some key situations where they shine:

Get a Comprehensive Picture: By combining quantitative and qualitative feedback, businesses can obtain a comprehensive understanding of their target market quickly and cost-effectively.
Enhance Quantitative Findings: QualLink adds color and context to quantitative results, uncovering nuances and providing a deeper understanding of consumer preferences.
Optimize Concept Testing: Explore why your target audience rated concepts in a particular way, enabling you to optimize and refine ideas for further development.
Enrich Brand Trackers: Qualitative verbatims can breathe life into brand tracker initiatives, bridging the gap between numbers and human experiences.
Streamline Quick-Turn Qualitative Research: Efficiently recruit respondents from a screening survey directly into QualBoard, saving time and resources.

Hybrid Research, Simplified

By leveraging the power of QualBoard’s hybrid research connections, you unlock unparalleled insights, bridging the gap between numbers and emotions. Both QualLink and External Survey Link enable businesses to combine quantitative and qualitative research seamlessly.

This holistic approach allows businesses to make informed, data-driven decisions, optimize concepts, and gain a deeper understanding of their target audience. Paint a comprehensive picture of your market with QualLink and External Survey link and embark on a transformative research journey that yields accurate, insightful, and actionable results.