2 Minutes 
Sago’s quest to continually revolutionize consumer research has led to the development of On-the-Go Product Testing. This tech-enabled product and service testing platform incorporates QualBoard, a smartphone-friendly digital qualitative platform, with recruitment from Sago’s global qualitative panels and full project management.
On-the-Go Product Testing allows organizations to make critical business decisions with more confidence through a reliable research process. Sago’s team of experienced product testing experts will provide full project management and product procurement, shipping, and logistics. This approach provides maximum support for businesses, giving them more time to focus on other aspects of their operations.
One of the key benefits of On-the-Go Product Testing is the ability to engage with more product testers while shipping fewer products. Recruitment through Sago’s global qualitative panels gives insights into consumer behavior, all while simplifying the process. The platform provides more structure and guidance, allowing users to get more detailed and valuable insights, without sacrificing data quality.
With this approach, businesses can now use sophisticated activity types, including photo and video capture, to better engage participants and get more accurate results. Companies can use this flexible approach for a range of product types ranging from package and label testing to taste tests and even pet product research.
In-platform tracking of product shipment, automated activity reminders, and prompts, among other features, make the entire process effortless. Sago’s QualBoard is compatible with most major online survey tools and provides video briefings accessible to the respondents, enabling maximum engagement.
At every stage of the research process, QualBoard verifies respondents’ legitimacy, eligibility, and participation before product shipment. This approach not only makes the product testing less cumbersome, but it also gives businesses higher confidence in their decision-making processes. Deliverables range from raw data exports to full-service analysis and reporting.
Sago’s On-the-Go Product Testing offers a solution to the cumbersome product testing process—a comprehensive and reliable research process that delivers deeper insights into consumer behavior. QualBoard’s seamless features allow for straightforward communication with participants, all while promoting reliable data quality. It’s a solution designed to simplify the process and maximize the insights generated from the study.
