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Are you looking for a fast, cost-effective way to conduct research? An omnibus survey might be the solution for you. An omnibus survey is a quantitative research method that collects data on behalf of several companies by sending out surveys at pre-determined, regular intervals (such as every Tuesday and Friday). Rather than asking a large number of questions on just one brand or company, several companies submit a small number of questions (typically 3-6). All the questions are combined into one survey that’s sent to the same respondents. The survey price is split among the participating organizations, making it a cost-effective option. Each client or organization receives the responses to their individual questions.
Omnibus surveys help achieve reliable results promptly. These surveys are also more engaging than regular surveys due to the various topics included.
There are many reasons to conduct omnibus surveys, including:
- Discover the perception consumers have of your product or company
- Improve organizational processes by making informed, data-driven decisions
- Quickly uncover your consumers’ preferences and discover trends
- Get as much or as little help as you need in programming your questions
- Gather urgent answers in times of uncertainty
Our Methodify omnibus option is perfect for those who are looking for a do-it-yourself approach and allows you to write your own questions. On the other hand, our Rapid Alert Omnibus solution is a full-service option where we help you program your survey into the omnibus.
The number of uses for digital qualitative research tools is truly infinite, but these are a great place to start. Whether you are looking to improve your customer experience, develop better products, or produce ads that resonate, there’s a digital qual solution to help.
Whether your goal is to guide your decision-making process or learn how customers view and perceive your product, our omnibus solutions are here for you. Request a consultation with us to get started with your omnibus survey.
