Simplified Market Research Solutions​​

Forge intelligent business decisions by establishing a deeper connection
with your audience,enabling you to swiftly adapt to your customers’ ever-changing demands.

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Harness the Power of Research Technology​

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Unparalleled Access to Global Respondents

Sago delivers access to the diverse and varied audiences you need, so you can make the right decisions, even when you need to move quickly.​

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Delivery at the Speed of Market

Get results at the speed you need with tech-enabled solutions that make it smarter, faster, and easier to achieve meaningful audience engagement in depth and at scale.​​

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Choose Self-Serve to Full-Service Research Support

We’re the world’s leading experts in market research, so whether you choose our self-serve solutions or a do-it-for-me approach, you’re in good hands.​​

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WE’LL GUIDE YOU TO THE SOLUTIONS THAT FIT YOUR BUSINESS

We’ve been connecting human answers to business questions for more than 50 years, so we understand your needs.

Global
Sample

Target the diverse audiences you need to reach. Our varied methods of recruitment ensure a wide respondent pool from which to collect your data.

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Digital
Discussions

Capture dynamic and nuanced insights with QualBoard’s agile approach to data collection and analysis. Stay ahead of the curve and make informed decisions that drive success.

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Automated
Research

Automate your research process and do more research in less time with quick-turn, repeatable solutions. Methodify helps you determine which concepts and ad ideas resonate most with your target audience.

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Rapid Alert
Omnibus​

Get quick and reliable insights into your most pressing research questions with Sago’s omnibus solutions. Share your questions with a global audience and get rich insights in as little as 48 hours.

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Resources Available to Help You Succeed

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Guides

Developing a Consumer Insights Strategy for Technology Leaders

Create research that targets the right customers with a consumer insights strategy. Guide business decisions and learn about your audience ...
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Case Study

Research Helps Phone Company with Iterative UX Redesign

Learn how a phone company leveraged digital qualitative research to improve its website UX ...
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Guides

How to Craft Inclusive Demographic Questions

Matt Campion, Executive Vice President, Schlesinger Group, presents our views on how the challenges of having varied definitions of KOL ...
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Anya Shapina

Azra Games

"Methodify, Sago's automated quantitative research engine, is the ideal research partner for our AAA game development. Their science-based methodologies, user-friendly interface, and excellent customer service have made research a breeze. The high-quality sample and insightful qualitative feedback from our target audience, core gamers, demonstrate Methodify's effectiveness. The powerful reporting features make me look like a pro to the exec team. Methofify surpasses traditional options like Survey Monkey in every way. We highly recommend Methodify for comprehensive and impactful research and concept testing."



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Talk us through your needs.

Explore our solutions, audiences, and expertise with a guided tour.

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