Insights

Discover what swing voters in Pennsylvania think about AI, abortion, gender issues, the justice system, and more ...

Check out our visual guide to Canadian Cannabis use to learn more about this distinct group of respondents ...

Learn what Wisconsin swing voters think about hot topics like the TikTok ban and youth mental health ...

Learn what Michigan swing voters think about hot topics like gun laws and re-electing Biden ...

Learn what mattered most to Florida swing voters in January 2023 ...

For the third straight year, Schlesinger Group, in collaboration with Engagious and Axios, conducted a series of twelve focus groups, aimed to shed light on ...

Watch or read this month’s report to learn what the thought process looks like for voters who are willing to forgo party preference in order ...

In this month’s swing voter spotlight on the Keystone State of Pennsylvania, we also discussed the gubernatorial election and the ongoing Biden vs. Trump debate ...

North Carolina swing voters discuss the candidate/party preference and divisive issues that tend to point undecided voters in one direction versus the other, such as ...

Florida swing voters discuss the Inflation Reduction Act, the FBI raid of Mar-a-Lago, Florida’s elections, and trans/non-binary human rights ...

Wisconsin swing voters discuss Roe vs Wade, Jan. 6, gun violence, and gas prices ...

Conversations are heating up around inflation, the insurrection, and gun control ...

Swing voters won’t make voting decisions based on abortion or inflation issues alone, our latest research suggests ...

In this month's Swing Voter Project update, swing voters respond to critical issues such as Biden’s travails, infrastructure, inflation, changing priorities, and Facebook ...

Watch this 90-second video that recaps key themes discovered during our past year of Swing Voter research in partnership with Engagious and Axios ...