2 Minutes 
First-party data is a necessary but expensive, complicated, and slow tool in the modern marketer’s arsenal, right? Wrong. Strong market research builds first-party data, which empowers brands to understand and deliver desirable, delightful results to customers without the creep factor of third-party data and cookies. The result? The elusive trust every brand hopes to retain throughout the customer lifecycle.
Hear from Schlesinger Group’s Chief Marketing Officer Ellie Ahmadi and President Isaac Rogers as they demystify first-party data collection and processing to help you strengthen your marketing strategies for what’s next in the recording of this webinar with the American Marketing Association.
