The Swing Voter Project: May 2021 Update

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The Latest Findings from Our Swing Voter Research

The Swing Voter Project, a collaboration between Sago and Engagious, continued this month to better understand how voters in key battleground states are thinking and talking about key issues; including the 2022 election, Rep. Liz Cheney, and President Biden’s spending plans.

Conducted May 11, the eve of an expected vote to purge Rep. Liz Cheney from her number three spot in the House GOP leadership, swing voters shared their opinions on how the decision would impact their perceptions of the Republican party.

In a recent article, Rich Thau, President, Engagious, shares insights on the swing voters’ perception of the GOP brand and whether that will matter when they head to the voting booth.

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