The Swing Voter Project: July 2021 Update

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The Latest Findings from Our Swing Voter Research

The Swing Voter Project, a collaboration between Sago and Engagious, continued this month to understand how voters in key battleground states are thinking and talking about critical issues such as crime.

Two online focus groups took place on July 13 with swing voters from the most competitive battleground states who voted for Donald Trump in 2016, then Joe Biden in 2020.

Rich Thau, President, Engagious, moderated the groups and said, “Partisan finger-pointing on crime resembles two kids arguing in the back seat of a car; neither side persuasively casts blame.”

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