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To make confident business decisions, it is imperative for organizations to understand how and why people use their products in their day-to-day lives. Unfortunately, most of the time that’s easier said than done. While In-Home Usage Tests (IHUTs) are critical to successful product development, they can oftentimes be complex, lengthy, and expensive.
The goal of Sago’s On-the-Go Product Testing is to make complex product testing simple. Here are five benefits of using On-the-Go Product Testing for your product development process:
Enhanced Data Quality
Making a substantial investment in IHUT projects can be daunting, especially when there are concerns about the reliability of the data collected. Oftentimes, data quality can be called into question when there’s difficulty in policing participants and determining if they are “professionals” or if they executed activities in the requested manner. Additionally, if quality issues are caught, it’s often during the analysis phase and too late to be corrected.
By using verified and fully-vetted qualitative panels to recruit participants, On-the-Go Product Testing ensures you get more engaged respondents. The participants are better equipped to provide detailed, insightful activity feedback, capturing product usage occasions, daily usage check-ins, mid-point questionnaires, and wrap-up questionnaires with more detail and authenticity.
Reduce Product Waste
IHUTs are also expensive and lengthy and oftentimes require far more product to be delivered than will actually be tested.
On-the-Go Product Testing reduces the amount of product delivered compared to traditional IHUTs, while still enabling you to get the same level of feedback. In fact, the use of the qualitative panel instead of a quantitative one for recruitment can reduce the amount of product needed by up to 40%.
Engaged Participants
Engaged participants lead to more authentic and detailed feedback. But if respondents have to jump through too many hoops or face convoluted or disjointed experiences during the research project, they’re more likely to disengage and be less thoughtful with their responses. Through QualBoard, Sago is able to provide automated activity reminders to help participants stay on track and engaged throughout the entire process.
Simplicity
IHUT projects are complex and you are already busy. You don’t want to spend time micromanaging vendors or researchers on the project. With On-the-Go-Product Testing, gone are the days of complex IHUTs that require extensive in-house project management and monitoring. Sago’s expert team takes care of the project management process from end-to-end, providing you with more time to focus on your daily operations.
More Insightful Activities
On-the-Go Product Testing allows for more deeper, more reliable insights with the incorporation of QualBoard – a smartphone-friendly digital qualitative platform that provides more structure and rigor while guiding participants through the entire research process. This technology enables more detailed and valuable activities including photo and video capture.
On-the-Go Product Testing offers clear benefits for the product development process. With enhanced data quality, reduced product waste, engaged participants, simplicity, and more insightful activities, this product testing solution provides a higher level of detail and authenticity in the feedback you receive, leading to better business decisions for your organization.
Ready to Improve Your Product Testing?
Explore how On-the-Go Product Testing can benefit your organization. Book a consultation with our team to get started.
