1 Minute 
The Covid-19 pandemic introduced a digital revolution, which added pressure on organizations to develop creative ways to reach their target audience. This revolution also caused a shift to digital surveys and online focus groups. Despite these changes, effectively incentivizing research participation remains critical to help your team get an edge over other organizations.
If you’re looking to shift away from cash and gift cards toward a modern approach for your participant reward system, check out our 2023 Guide to the Best Research Incentive Strategies.
