Resource Center

Filter our content by your preferred topic or style to drop into your new favorite insights rabbit hole. The leading minds in market research come together here to guide you in Sago’s Resource Center.

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9 Ways Brands Can Harness the “Kidult” Trend and Spin Nostalgia into Gold

Explore 9 strategies that will allow brands to leverage the ...
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The Kidult Trend: Why Adults are Rediscovering the Magic of Toys

Uncover the reasons adults are being drawn to the toys ...
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Concept Testing 101: How to Validate and Refine Your Ideas

Revolutionize your development process with concept testing ...
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Your AI in Market Research Questions Answered: Q&A with Raj Manocha

Discover Sago CCO Raj Manocha’s insights on the latest developments ...
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Eye on Innovation Series | Episode 2: Human-Centric Research

Explore the impact of AI and machine learning on market ...
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The Future of Insights: Raj Manocha on AI’s Disruptive Role in Market Research Dynamics

Raj Manocha, Chief Client Officer of Sago, shares his insights ...
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Eye on Innovation Series | Episode 1: Commitment to Relentless Innovation

Explore the impact of AI and machine learning on market ...
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Uncovering the Unsaid: The Power of Neuromarketing Tools

Understand the deeper nuances of consumer behavior with neuromarketing tools ...
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Expect Cutting-Edge Techniques and Unmatched Support with Sago Research Labs

Learn how neuromarketing tools can take your research to the ...
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The 5 Benefits of On-the-Go Product Testing

Discover how On-the-Go Product Testing improves your development process ...
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Expect Integrated Solutions with Sago’s In-Person Research Facilities

Explore three different types of quick-turn research ...
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Exploring the Role of Generative AI and Synthetic Audience

Hear from Isaac Rogers as he delves into the role ...
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Which Level of Research Support is Right for You?

Explore the different levels of research support Sago provides ...
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Back-to-School Tech & Trends: The Power of Omnichannel Dynamics

Explore the key takeaways from Sago's webinar on back-to-school trends ...
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Medication Price Controls: Pharma vs. the Federal Government

Discover the potential constitutional challenges to government-imposed medication price controls ...
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