Learn what mattered most to Florida swing voters in January 2023.
For the third straight year, Schlesinger Group, in collaboration with Engagious and Axios, conducted a series of twelve focus groups, aimed to shed light on the political perceptions and sentiments of swing voters—those who voted for Trump in 2016 and for Biden in 2020—in our nation’s key battleground states.
Watch or read this month’s report to learn what the thought process looks like for voters who are willing to forgo party preference in order to “make the right decision."
In this month’s swing voter spotlight on the Keystone State of Pennsylvania, we also discussed the gubernatorial election and the ongoing Biden vs. Trump debate.
North Carolina swing voters discuss the candidate/party preference and divisive issues that tend to point undecided voters in one direction versus the other, such as inflation and abortion.
Trump-to-Biden swing voters in Pennsylvania in our latest Axios Engagious/Schlesinger focus groups favored Democrats or split-ticket midterm ballots.
Florida swing voters discuss the Inflation Reduction Act, the FBI raid of Mar-a-Lago, Florida’s elections, and trans/non-binary human rights.
Wisconsin swing voters discuss Roe vs Wade, Jan. 6, gun violence, and gas prices.
Conversations are heating up around inflation, the insurrection, and gun control.
Swing voters won’t make voting decisions based on abortion or inflation issues alone, our latest research suggests.
