Concept Test (Monadic)
Determine which of your concepts resonates most with your target audience, no matter where you are in the creative process.
When you are working with an agile process, getting results fast is non-negotiable. Lucky for you, the Concept Test (Monadic) allows you to test concepts in a variety of formats and stages of readiness quickly – so no matter where you are at in your process or what medium you are working in, you can get the feedback you need to take the next steps. This method also helps ensure an uninfluenced response as each respondent only evaluates one concept.
Features of this method
- Test 1-10 concepts
- Choose your N size (recommend min 250 per concept)
- Video, audio, image or text
- Key measures include likeability, relevance, fit with the brand and purchase intent
- Preview the survey and download the questionnaire
- Add, delete or edit questions to customize the method for your organization
Sample Options
- Use one of our Census Rep sample templates or design your own
- US or Canada
- English and/or French
- Target and set quotas on age, gender, region and a number of advanced criteria options
Reporting
- View live reporting while your survey is in field
- Create filters and apply instantly to charts and crosstabs
- Download interim and final editable reports and crosstabs
- Export your data upon completion
Consumer insights whenever you need them? Methodify does that!
Make smarter business decisions with consumer feedback at your fingertips by using self-serve research options
