Ad Test (Sequential Monadic)
Make sure your target audience is on board with your advertising ideas before hitting “go”.
You’ve toiled over your advertising ideas and now they are ready to go – almost. Before you launch, use the Ad Test (Sequential Monadic) to quickly gauge how your audience will react to your advertising ideas before they go public. Don’t worry if you are still trying to decide between a few either. In this method respondents will evaluate all ads, one at a time in randomized order, and indicate their preferred ad at the end.
Features of this method
- Test 2-5 ads
- Choose your N size (recommend min 250)
- Video, audio, image or text
- Key measures include message communication, likeability, relatability, impact on the brand and purchase intent
- Preview the survey and download the questionnaire
- Add, delete or edit questions to customize the method for your organization
Sample Options
- Use one of our Census Rep sample templates or design your own
- US or Canada
- English and/or French
- Target and set quotas on age, gender, region and a number of advanced criteria options
Reporting
- View live reporting while your survey is in field
- Create filters and apply instantly to charts and crosstabs
- Download interim and final editable reports and crosstabs
- Export your data upon completion
Consumer insights whenever you need them? Methodify does that!
Make smarter business decisions with consumer feedback at your fingertips by using self-serve research options
