2 Minutes 
The story behind Aspen Finn’s Evolution:
Empathy first. That’s where we started when we built Aspen Finn Strategy + Insight. It has always been our belief that to uncover authentic human stories; you must first be genuinely interested in the rich lives of others. To understand what people think, we must first understand how they think.
Our mission has always been to create a practice that gives our clients deeper, more relevant insights by embracing how people naturally relate to the world. With learnings from decades of consumer conversations, we wanted to help our clients join customers on their journey. We prioritized methods, tools, and solutions to help our clients change, persuade, amplify, and include the voices driving our clients’ growth.
Today, we are excited to announce that Aspen Finn is now Sago Strategy + Insight. Our rebranding underscores the distinct advantage a company like Sago gives our practice—trusted research experts delivering global audience access and an adaptive range of qualitative and quantitative solutions through advanced research technology. Sago’s belief in the power of your customers’ journey reflects our unwavering commitment to deliver consultative research solutions at the speed of business.
Understanding customers is more critical than ever. Sago Strategy + Insight delivers the human connectivity necessary to help you make great decisions in this new age of insights. Under our new identity, the heart of Aspen Finn remains and expands to include Sago’s broader reason for being—believing in the power of the human voice to inform, illuminate, and lead.
The shift to Sago Strategy + Insight enhances our ability to deliver consultative full-service research solutions to you, our valued clients, and we couldn’t be happier.
Whenever you need us, just say go! #Sago.
Thank you,
Julia Eisenberg, EVP of Sago Strategy + Insight
