2 Minutes 
When developing a new product or concept, there is so much you need to understand in order to make it a success. Yet all too often, whether due to budget constraints or tight timelines, testing is approached with an either/or attitude. You can do either quantitative or qualitative research – but if you only choose one, you lose a big part of the picture and risk failure. The good news? This can be avoided by selecting both options at appropriate times in your development process.
Join Sago’s SVP of Product Innovation Laura Craig as she demonstrates when and how to incorporate both digital quantitative and qualitative research tools into your development process. She’ll show you how to efficiently get the insights you need when you need them using both Methodify and QualBoard. Help ensure the success of your product or concept with a hybrid research approach!
