3 Minutes 
Ensure your insights process helps you meet today’s rigorous demands.
The rules of business as they applied before the pandemic have disappeared, and never has there been a better time to re-evaluate the processes and procedures you have in place. This is especially true for your insights process. We’ve put together three great reasons to re-examine your insights process now.
1. Consumer feedback is more critical in times of change.
The opinions and behaviors of consumers changed rapidly throughout COVID-19, and they don’t show any signs of slowing down. Your business needs to keep up with consumer feedback. You need to test the choices you make, or the choices you plan to make, with your audience.
When was the last time you looked at your insights process? If it’s been a while, you may find what worked in the past may not work as well now. Critically, you need to ask: Does your current process allow you to test absolutely everything you do? If it does not, it is time to look at new solutions that will enable you and your team to get consumer insights on more projects.
2. Feedback drives smarter, more agile decision making.
If there was ever a time to test iteratively and utilize agile research, this is it. Your business needs to provide value to its audience, no matter what is going on in the world. To do that, your organization and your research need to be agile. Every day, new data emerge that impact the lives of people and what they think about the world they live in and the products they use.
Testing regularly and adjusting as needed ensures your project goes live with a better reception. Does your current insights process allow you to be nimble and get data at the speed your business requires today and in the future? If not, it’s time to re-evaluate.
3. You need to do more with less.
Even if your business hasn’t taken an enormous hit in the past two years, budgets may still be tight. If your current insights process enables you to meet the above two objectives but costs you a fortune, you aren’t likely to utilize it the way you need to.
Additionally, if you set up your research process correctly, you can add value to your role by providing crucial consumer insights without adding to your workload. Protect your brand by finding a solution that allows you to test with a quick turnaround at a manageable price.
Taking this time to re-evaluate your current insights process makes good business sense. You need consumer feedback more, faster, and cheaper than ever. Setting up your systems to achieve those goals ensures your success now and into the future
