3 Minutes 
The rapid increase in automated quantitative and qualitative research technologies in the past decade transformed the insights process forever. Now, these technologies are poised to bring the two branches of market research together unlike ever before for a truly hybrid experience. This cross-pollination of qual and quant delivers deeper, more robust insights at your fingertips. Put yourself at the forefront of this next evolution in market research with key insights shared by Executive Vice President of Client Solutions Chawntae Applegate, Executive Vice President of Market Innovation & Commercialization Steve Mast, and Senior Vice President of North American Qualitative Joe Mulvaney in our upcoming Compelling Conversation.
In this webinar, you will learn:
• How to leverage digital hybrid research with real-world use cases
• Why digital hybrid is the next evolution of market research
• Where digital hybrid research stands today and where it’s heading tomorrow
• The implications of a digitally driven hybrid approach on market research
• The benefits and challenges of using digital hybrid research
Our Speakers
Chawntae Applegate, Executive Vice President of Client Solutions
EVP of Client Solutions Chawntae Applegate brings 25 years of consumer research experience to Sago. She has a keen understanding of qualitative and quantitative research and prides herself on developing long-lasting relationships that support consistent, high-quality data collection and project consultation.
Steve Mast, Executive Vice President of Market Innovation & Commercialization
With over 20 years as an executive, Sago’s EVP of Market Innovation & Commercialization Steve Mast knows the importance of balancing human needs with business ones. He guides organizations through transformation and believes in taking a future-forward approach to leadership, working to be ahead of the curve.
Joe Mulvaney, Senior Vice President of North American Qualitative
As SVP of North American Qualitative, Joe Mulvaney leads traditional in-person, and digital and online research. He believes successful research starts with a solid foundation of communication between the client and the project team.
