1 Minute 
The rampant transformation of technology over the past decade has caused dramatic changes in the finance industry. Customers now expect more from their providers and are willing to go elsewhere if their expectations are unmet. How can the industry meet consumers’ needs and expectations? With qualitative research.
This guide explains what qualitative research is, the benefits of digital qualitative technologies and how they can be used to support and benefit finance companies, including:
- Customer Interviews to Uncover the “Why”
- Focus Groups for Focused Marketing
- Observations Of User Experience
