What We Offer
With a comprehensive suite of qualitative and quantitative capabilities and 55 years of experience in the industry, Sago powers insights through adaptive solutions.
Expect Integrated Solutions with Sago’s In-Person Research Facilities
Explore three different types of quick-turn research ...
Back to School in the UK: Costs, Concerns, and Shopping Habits
Back to School in the UK: Costs, Concerns, and Shopping Habits ...
Exploring the Role of Generative AI and Synthetic Audience
Hear from Isaac Rogers as he delves into the role of generative AI in market research ...
Which Level of Research Support is Right for You?
Explore the different levels of research support Sago provides ...
Back-to-School Tech & Trends: The Power of Omnichannel Dynamics
Explore the key takeaways from Sago's webinar on back-to-school trends ...
Sago’s Voter Match Panel Book: Unlock Insights into American Voters
Gain a competitive advantage in the political landscape with our Voter Match Panel Book ...
QualBoard Feature Highlight: Analytics Concept Analysis
QualBoard's AI technology identifies concepts in the data that are frequently mentioned to help you identify themes quickly ...
QualBoard Feature Highlight: Image AI Tags
Every image a participant uploads will automatically generate AI Tags based on what is in the image to allow you to quickly see and sort ...
QualBoard Feature Highlight: Suggested follow ups
Our predictive AI model is trained to recommend when a moderator might want to probe for more detail based on the syntax of a respondent’s ...
QualBoard Feature Highlight: Smart replies
Use automated responses to help you quickly and effectively moderate your research with suggested probes and follow-ups. This can give you back hours of your ...
Medication Price Controls: Pharma vs. the Federal Government
Discover the potential constitutional challenges to government-imposed medication price controls under the Inflation Reduction Act (IRA) ...
Revolutionizing Participant User Experience: Making Research Participation Simpler and More Rewarding
Discover how to refine the experience of market research participants for better results ...
Curiosity and Concern: Unpacking the Public Perception of AI
Uncover the findings of a recent Sago survey about the curiosities and concerns surrounding AI ...
Top Summer Holiday Destinations for the Great British Public
Discover where the Great British Public have chosen, desire, or avoid for their summer holiday destinations ...
OnDemand: Back-to-School Tech & Trends: The Power of Influencers and Omnichannel Dynamics
How do you navigate the immense changes qualitative research has undergone while continuing to prepare for the ones yet to come? Join our President Isaac ...
