1 Minute 
Are you ready to go on a journey into the ever-evolving landscape of qualitative research? In this captivating conversation, Sago President Isaac Rogers delves into the demand for fresh and inventive research approaches, shedding light on multi-phase and iterative research designs that unlock deeper participant insights.
But that’s not all. Isaac also explores the emerging phenomenon of generative AI and its game-changing impact on brands and consumer experiences. Discover how this technology opens up a world of possibilities, enabling us to gain a deeper understanding of consumer behaviors and preferences like never before.
Finally, dive into industry challenges and opportunities, and gain insights on the importance of incentivization, rigorous data auditing, and even the potential of computer-generated open-ended responses. Listen to the full podcast in collaboration with GreenBook below.
