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Qualitative market research plays a crucial role in providing actionable insights for businesses. Traditional research methods such as in-person focus groups, product testing, and jury discussion are still widely utilized. But when it comes to in-person market research, one size does not fit all. The needs of a researcher conducting a traditional in-person focus group are much different from one conducting a mock trial or testing a new beauty product. Researchers need access to facilities that enable integrated solutions to meet diverse project needs. In response to these challenges, Sago offers high-tech in-person research facilities that support diverse methodologies.
Everything-Under-One-Roof Locations
Gone are the days of juggling multiple locations and suppliers. Sago takes an “everything under one roof” approach, offering fully equipped research facilities in various locations. This comprehensive network ensures that all your research requirements can be fulfilled in a single setting. These streamlined operations save you time, effort, and resources.
Multi-Market Reach
With Sago’s wide geographical footprint, researchers gain access to a diverse range of markets. Whether it’s a national, regional, or international study, Sago’s facilities are strategically located across North America and Europe to provide easy access to your target audience. This multi-market reach empowers businesses to understand different demographics, cultural nuances, and consumer behaviors. By harnessing the power of global insights, you can shape your market strategies and make informed decisions that resonate with your customers worldwide.
Flexible Room Configurations Supporting Multiple Methodologies
Sago’s in-person facilities are designed to be versatile, accommodating various research methodologies. The rooms can be configured to meet your specific needs, ensuring optimum utilization of the space. Whether you require a traditional focus group setup, a jury research environment, or a space for product testing, Sago’s facilities can be customized accordingly. Specialized setups, ranging from a relaxed living room atmosphere to test digital ads to a hospital setting for clinical research or a courtroom for trial and jury research, are all easily made possible.
Full Suite of Research Services
When you want to do more with your in-person research, you need innovative technology and dedicated staff to meet your needs. Sago offers video capabilities such as videography, video streaming, HD recording, and Sago OnDemand, which allows you to access your research recordings online at any time.
For projects that need to go deeper into consumers’ minds, Sago Research Labs offers innovative solutions that allow businesses to gain insight into consumer behavior through neuroscience. Whether you need to test the UX of your software or hardware with usability testing, maximize the impact of your marketing success with eye tracking, or gain a better understanding of consumers’ immediate emotional responses with emotional measurements, Sago Research Labs helps you unveil subconscious feelings and discover the power of emotions.
Multi-Methodologies on One Project
By utilizing Sago’s in-person facilities, you can seamlessly combine various research methodologies within a single project. Enhance your insights by leveraging digital qualitative solutions like QualBoard to complement in-person sessions. These platforms allow researchers to capture a holistic view of consumer behavior. This integration of methodologies empowers you to gather comprehensive data, unlocking deeper insights and enabling efficient decision-making.
Elevate Your Expectations
Sago’s in-person facilities offer a gateway to integrated solutions that revolutionize the market research landscape. With comprehensive locations, multi-market reach, and flexible room configurations supporting diverse methodologies, Sago provides a seamless research experience under one roof. By utilizing Sago’s facilities, you can streamline your research operations, access global markets, and combine multiple methodologies to unlock comprehensive insights.
