Gain Competitive Intelligence with VigieSCAN & VigieBUS
VigieSCAN & VigieCOM were developed specifically for pharmaceutical companies. Our multi-subscription studies track and evaluate communication across a range of therapeutic areas and media targeted at health professionals.
VigieSCAN
For your niche therapeutic areas with a reduced target population or low promotional exposure.
VigieCOM
For your therapeutic areas with a large target population and strong promotional exposure.
- Determine the promotional exposure exerted on your therapeutic areas
- Evaluate and monitor the performance of your medical visit and those of your competitors
- Evaluate and follow the communication on other media: services, public relations, study proposals, press inserts, mailings and e-mailing
- Track promotional materials being distributed by your competitors
- Detect the first elements of communication of new products entering the market
- Receive regular information
- During the observation period, you receive the weekly news bulletin VigieFLASH
Communications we review during your study
- Medical visits
- Post-market-authorization studies
- Press coverage
- Email messages
- Meetings
- Services, .e.g., application, training, website
- The recruitment of our panelists is done internally via our platform located in Paris
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The observation period is according to your needs, a typical example is 8 -12 weeks
- On a weekly basis, our panelists respond online to a self-administered questionnaire
- In cases of no response, the panelists are contacted by our team by telephone
- We email you a report and a PowerPoint
Make Strategic Marketing Decisions Faster with VigieFAST
VigieCOM and VigieSCAN track and evaluate communication across multiple therapeutic areas and media. VigieFAST uses the same approach to deliver benchmark information around more concentrated treatments. This allows for a significantly accelerated schedule, such as 2-3 weeks rather than the 8-12 weeks typically required for VigieCOM or VigieSCAN.
Stay Informed with VigieFLASH
Keep updated on industry and competitor news about your therapeutics areas of interest. Receive weekly VigieFLASH updates detailing news information collected during the past week.
Benefits
- VigieFLASH is a standard in the VigieCOM and VigieSCAN packages or can be a stand-alone solution.
- Immediately leverage information allowing your marketing and commercial teams to decide whether their own communications should be competitively adjusted.
- VigieFLASH brings you continuous information on the communication carried out in your therapeutic areas:
- Dialogue of the medical visit and recall/impact on the practitioners
- Proposals for services and post-authorization studies
- Invitations and participation in public relations events
- Press coverage and advertisements in specialized journals
- Receipt of mailings, e-mailings, and public-promotional content
- You identify the therapeutic areas and competitors you wish to track
- Every Friday during your observation period, we send a PowerPoint report to your identified recipients
Answer Your Most Pressing Business Questions with VigieBUS
VigieBUS seeks answers your specific and most pressing business questions.
We customize this service to your objective and your budget and will consult with you to determine:
- The context of the study
- The population to be studied
- The in-field period
- VigiePharma recruits and mobilizes our panel to connect you with your target healthcare professionals
- VigieBUS can be applied in one instance, in several waves, or on a regular basis, according to your information needs.
- VigieBUS delivers a report and a PowerPoint presentation, according to your modalities.
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