Celebrating 60 Years of Impact

Honoring our past. Inspiring our future.
About

Celebrating Sago's Legacy

For six decades, Sago has been driven by a simple belief: what we do and how we do it matters. From our earliest projects to today's AI-enabled research, we've stayed true to a people-first approach: putting respondents, researchers, and stakeholders at the heart of every innovation.

We're committed to improving the human experience in research, innovating relentlessly where it matters most, and taking on work that makes a positive difference. This milestone belongs to our clients, participants, partners and team.

A Message from Our CEO

Sixty years is a rare milestone, and a shared one. This moment belongs to the clients who trusted us with their hardest questions, the participants who lent us their time and perspective, the partners who built with us, and the team whose care and craft make Sago what it is.

From the start what's never changed is our founder, Sarah Schlesinger's ethos that how we do the work matters as much as what we deliver. Our people are our advantage, and today that advantage is amplified by technology. By pairing human judgment with modern technology, we're making research more respectful, more efficient, and more insightful.

Thank you for being part of our first sixty years. The next chapter starts now and we're honored to build it with you.

Steve Schlesinger, CEO

History

Over the Years

60 years, endless milestones, and each one tells a story. While so much has changed, our purpose has remained the same.

1966

Sarah Schlesinger founded the company in New Jersey. In those early years, most of the data was collected going door to door and interviewing people in their homes.

1970

Sarah begins doing focus groups in her home, with the respondents sitting in the living room and the clients observing via closed circuit TV in the kitchen.

1984

Steve Schlesinger joins the family business.

1985

The company opened its first dedicated focus group facility and grew significantly by serving pharmaceutical clients in the New Jersey “Pharma Corridor”.

1990

The company expands its facility footprint by opening up new facilities in NYC, Orlando and LA.

2000

Mike Sullivan joins the company to help grow the facility footprint throughout the US.

2001

The company opens up new facilities in Atlanta, Philadelphia, Boston, Dallas, Chicago, SF, Phoenix and Houston.

2006

Schlesinger Associates (now Sago) acquired The Research House (UK).

2010

Schlesinger Associates (now Sago) acquired ConsuMed Research and Passerelles (France).

2011

Schlesinger Associates (now Sago) acquired Schmiedl Marktforschung (Germany).

2017

Schlesinger Associates (now Sago) acquired BDI (Spain)

2018

Previously known primarily as Schlesinger Associates, the company rebranded to Schlesinger Group to reflect its broader range of integrated services.

2019

Gauge Capital made a strategic investment in the company to fund further acquisitions and global expansion.

Schlesinger Group (now Sago) acquires Focus Pointe Global to expand the company’s facility footprint.

2020

Schlesinger Group (now Sago) acquires Market Cube to expand the company's own quant capabilities across consumer and B2B markets.

Schlesinger Group (now Sago) acquires 20|20 to add high-quality proprietary online qualitative tools to the company’s portfolio of capabilities.

2021

The company accelerated its shift toward "ResTech" (research technology) with the acquisition of Methodify by Delvinia as well as AskingCanadians.

2023

Schlesinger Group has rebranded as Sago, reflecting a shift toward integrated, high-speed, and digital-first market research solutions

Stories

Little Moments, Big Memories

Sarah and Steve Schlesinger at the celebration of Schlesinger Associates (now Sago) 40th anniversary.

Passion is the first word that comes to mind. The team shows up every day with a genuine drive to get every project recruited successfully, to deliver an exceptional experience for each client, and to ensure every respondent feels valued and supported throughout the process.

Kelly Rose Frake,
Sr. Dir, Recruiting Operations

For me, it’s the people. Our different personalities, perspectives, working styles and abilities have made Sago what it is today and I’m so proud to be a part of it.

Darian Abel,
Senior Project Success Specialist,
Qual Training

Steve Schlesinger, recipient of the MRC Hall of Fame Award, embodies the visionary leadership at the heart of Sago’s mission to connect and inspire.

Celebrating Christmas with our amazing people Natalie Ogando, Katie Stapp, Danielle Taylor and Susan Brelewski, filled with laughter, bonding, and memories we’ll always cherish.

What stands out the most is Sago’s policies towards all the stakeholders involved and transparency in the decisions taken by the organization.

Ravinder Sehgal,
Director, Finance,
Accounting & Finance Global

A fun-filled Halloween memory with Sarah Lau & Francisco Perez.

Future

Create Tomorrow,
Be Remembered Forever

Improve
the Human

Experience in Research We’re obsessed with understanding and improving the ROI (Return on Innovation) in the Sago experience. By combining the power of AI with human expertise, we can create a more efficient and engaging research process for respondents, researchers, and stakeholders.

Commit to Relentless
Innovation

We are dedicated to developing innovative technology that embeds AI at every aspect of our supply chain. By continuously exploring and adopting cutting-edge AI technologies, we ensure that our solutions remain relevant, effective, and valuable to our clients.

Change the World
Through our Work

At the heart of our company culture lies the conviction that the work we do can positively impact the world. By focusing on projects and initiatives that drive positive change, we demonstrate our commitment to social responsibility and ensure the long-term success of our company and the world at large.