Emotional & Behavioral Testing Labs
Biometric Testing
Utilize biometric labs to conduct scientifically valid message testing that will optimize your clients’ ability to create and deliver brand messages that powerfully connect with the minds of their target. Differentiate between cognitive and emotional responses to stimuli revealed through nervous system activity that participants cannot fully share via self-report methods.
Biometric measures index brain processes during real-time message exposure, on an instant-by-instant level, capturing data that reveal specific effects of message features that lay the foundation for persuasion.
EEG Neuromarketing
Measure and track changes in subconscious responses to media to optimize your client’s ability to create and deliver brand messages that connect with the emotions of their targets.
Capture your data quickly and cost-effectively, using IVP’s MobiLAB™ EEG neuromarketing lab, powered by Neurospire. This Lab uses brain-imaging technology to scientifically measure subconscious emotional responses to stimuli, revealed through brainwaves across the cortex. Raw brainwave responses are decoded into emotional engagement scores and reported to the moderator in real time.
Integrated Emotional & Behavioral Measures
MobiLAB™ Integrated provides fast, comprehensive behavioral and emotional measures integrated into one lab.
The Imotions platform and dedicated IVP System Operator allow you to combine and synchronize responses to your stimuli, capturing behavioral and emotional measures from Eye Tracking, Facial Coding, EEG, GSR, EMG, ECG plus self-report surveys.
Imotions flexible lab setups offer solutions for various scenarios for screen-based stimuli, simulated or real-life environments, interviews, or objects and devices.
Facial Coding for Qualitative Research
Measure emotional response through facial expression. MobiLAB™ FC facial coding tool integrates Affectiva’s Affdex technology and Imotions platform for moderator use in qualitative in-depth interviews to passively measure emotional response to stimuli.
Respondents view stimuli online; streamed media, such as ads, trailers and TV programs. Facial expressions are captured by the laptop webcam and emotional feedback is analyzed and reported to the moderator to allow deeper discussion.
Recruitment Optimized for Study Success
Recruitment success goes beyond tracking down and your precise target and convincing them to participate in your study. When researchers meet their respondents, they need the assurance that participants will be able to interact and express themselves effectively, that they are accustomed or comfortable with technology being deployed, and cooperative and engaged with the technique being used.
Available
with any
Research Lab
Video
Streaming
Experience real-time observation of consumers in their natural or preferred settings with Sago’s cutting-edge video streaming capabilities. This service is an ideal complement to our range of usability, eye-tracking, and videography offerings. Powered by Adobe Connect or Zoom platforms, our video streaming solution ensures seamless functionality and interactive engagement for an unparalleled user experience.
Video
Highlights
Present research results to your clients with a compelling video highlights summary using Videoreport™ for your in-depth or focus group interviews. This innovative alternative to lengthy written reports features a customized video with highlights from your focus group or other qualitative research recordings. We meticulously analyze hours of footage to select the most representative participant reactions and responses, supporting the research’s key findings. Alternatively, we can create video highlights based on your evaluation of the recordings.
Ready to learn more about integrating research technology into your qualitative study?
