ILEEN BRANDERBIT
SVP, Client Solutions
Ileen Branderbit provides custom research solutions for our clients, combining our services across qualitative and quantitative solutions in the U.S., Europe, and worldwide. Her skill at assessing the scope of a project and its feasibility, then offering the ideal solution, and ensuring exceptional results has allowed her to develop highly successful relationships. A single study often leads to a trusted partnership as Ileen seeks to understand both immediate and long-term needs.
Ileen joined Sago when the company acquired Focus Pointe Global in 2019. She began her career in marketing research as Vice President in 1993, where she helped to grow FPG from a single facility to a national recruiting and facility network. Her philosophy is that each and every client and project is unique, so she approaches planning and execution from the perspective of individual projects and clients. Ileen thrives on finding solutions to fit objectives and budgets, incorporating new methods and technologies, including online usability and neuro labs, online focus groups, discussion boards, and mobile ethnographies.
Ileen is active in industry associations, notably the Insights Association, where, along with our General Counsel, Howard Schlesinger, she championed defeating the proposed Philadelphia Ordinance that would have banned marketing research with Healthcare professionals in Philadelphia.
Ileen enjoys living in Center City, Philadelphia, and taking advantage of all the city has to offer.