What We Offer
- What We Offer
  
  With a comprehensive suite of qualitative and quantitative capabilities and 55 years of experience in the industry, Sago powers insights through adaptive solutions.
  
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    Methodify®Automated research
    
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    Global Qualitative
    
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- Expertise
Who We Serve
- Who We Serve
  
  Form deeper customer connections and make the process of answering your business questions easier. Sago delivers unparalleled access to the audiences you need through adaptive solutions and a consultative approach.
  
  Industries
Who We Are
- Who We Are
  
  With a 55-year legacy of impact, Sago has proven we have what it takes to be a long-standing industry leader and partner. We continually advance our range of expertise to provide our clients with the highest level of confidence.
  
  About us
- News
  
  News
  
  Sago Announces Launch of Sago Health to Elevate Healthcare Research
  
  News
  
  Sago Launches AI Video Summaries on QualBoard to Streamline Data Synthesis
  
  News
  
  Sago Executive Chairman Steve Schlesinger to Receive Quirk’s Lifetime Achievement Award
Resource Center
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  Drop into your new favorite insights rabbit hole and explore content created by the leading minds in market research.
  
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- Featured
  
  Insights
  
  A New Generation Is Born: Meet Gen C
  
  Webinars
  
  Breaking the Silence on Women’s Health: From Perception to Truth
  
  Insights
  
  The Swing Voter Project Pennsylvania: April 2024

What We Offer
- What We Offer
  
  With a comprehensive suite of qualitative and quantitative capabilities and 55 years of experience in the industry, Sago powers insights through adaptive solutions.
  
  Learn more
- Audience
- Solutions
  - Platforms
  - Services
- Expertise
Who We Serve
- Who We Serve
  
  Form deeper customer connections and make the process of answering your business questions easier. Sago delivers unparalleled access to the audiences you need through adaptive solutions and a consultative approach.
  
  Industries
Who We Are
- Who We Are
  
  With a 55-year legacy of impact, Sago has proven we have what it takes to be a long-standing industry leader and partner. We continually advance our range of expertise to provide our clients with the highest level of confidence.
  
  About us
- News
  
  News
  
  Sago Announces Launch of Sago Health to Elevate Healthcare Research
  
  News
  
  Sago Launches AI Video Summaries on QualBoard to Streamline Data Synthesis
  
  News
  
  Sago Executive Chairman Steve Schlesinger to Receive Quirk’s Lifetime Achievement Award
Resource Center
- Resources
  
  Drop into your new favorite insights rabbit hole and explore content created by the leading minds in market research.
  
  See more
- - Blog
  - Insights
  - Case Studies
  - Guides
  - Polling
  - Webinars
  - Knowledge Kit
- Featured
  
  Insights
  
  A New Generation Is Born: Meet Gen C
  
  Webinars
  
  Breaking the Silence on Women’s Health: From Perception to Truth
  
  Insights
  
  The Swing Voter Project Pennsylvania: April 2024

SAGO INNOVATION HUB

Sago is constantly developing innovative technologies and processes to enhance the participant, researcher, and client experiences and inform the future of market research. We invite you to have a front-row seat with open access to our latest thinking, developments, policies, and partners through this Innovation Hub. Come back often to explore what’s new!

Featured

2024 Trends in Research: Fact or Fiction?

OnDemand: Encore: The Future of Qualitative Research: Insights from a Global Qual Leader

The Future of Qualitative Research: Q&A with a Global Qual Leader

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Eye on Innovation Series | Ep. 4: AI and the State of the MR Industry

Sago President Isaac Rogers addresses some of our audience's most ...

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Eye on Innovation Series | Episode 3: Changing the World Through Our Work

Explore the future of healthcare research with Sago’s EVP of ...

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Your AI in Market Research Questions Answered: Q&A with Raj Manocha

Discover Sago CCO Raj Manocha’s insights on the latest developments ...

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Eye on Innovation Series | Episode 2: Human-Centric Research

Explore the impact of AI and machine learning on market ...

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5 Core Principles to Guide Business Leaders Through the AI Digital Transformation

As AI evolves and other technologies come into the landscape, ...

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The Future of Insights: Raj Manocha on AI’s Disruptive Role in Market Research Dynamics

Raj Manocha, Chief Client Officer of Sago, shares his insights ...

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Eye on Innovation Series | Episode 1: Commitment to Relentless Innovation

Explore the impact of AI and machine learning on market ...

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Exploring the Role of Generative AI and Synthetic Audience

Hear from Isaac Rogers as he delves into the role ...

QualBoard Feature Highlight: Analytics Concept Analysis

QualBoard's AI technology identifies concepts in the data that are ...

QualBoard Feature Highlight: Image AI Tags

Every image a participant uploads will automatically generate AI Tags ...

QualBoard Feature Highlight: Suggested follow ups

Our predictive AI model is trained to recommend when a ...

QualBoard Feature Highlight: Smart replies

Use automated responses to help you quickly and effectively moderate ...

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Revolutionizing Participant User Experience: Making Research Participation Simpler and More Rewarding

Discover how to refine the experience of market research participants ...

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Curiosity and Concern: Unpacking the Public Perception of AI

Uncover the findings of a recent Sago survey about the ...

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Building Consumer Trust in AI

...

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