Sago Introduces SagoVerify to Raise the Standard for Research Data Quality

Iselin, NJ – August 2026 – Sago has launched SagoVerify, a comprehensive data quality solution designed to protect the integrity of research data through identity verification, layered intelligence, and industry-wide collaboration. The solution helps stop fraudulent and low-quality respondents before they enter the survey ecosystem, creating a stronger foundation for trusted research outcomes.

SagoVerify combines government identity-verified sample, proprietary fraud defenses, third-party quality tools, real-time monitoring, and expert oversight into a single end-to-end quality system. By evaluating respondents through multiple signals (including technical data, behavioral patterns, participation history, and incentive activity) SagoVerify helps organizations make business decisions with greater confidence. This results in a cleaner respondent pool and reconciliation rates of less than 5%, significantly outperforming industry averages of 9-14%. This means less downstream reconciliation and more time focused on generating meaningful insights.

“Data quality cannot be treated as a single checkpoint. It must be built into every stage of the research process,” said Melanie Courtright, Chief Strategy Officer at Sago. “As AI and fraud tactics continue to evolve, the industry needs a higher standard for participant authenticity and data integrity. SagoVerify reflects our commitment to leading with excellence, embracing innovation responsibly and ensuring trusted human insights remain at the center of every decision.”

Designed as a proactive approach to data quality, SagoVerify integrates verification and monitoring throughout the full research journey, from onboarding through project completion. The platform leverages shared industry signals and continuously evolving trust scores to identify high-trust participants and reduce the impact of fraud and synthetic identities.

At a time when research is being transformed by emerging technologies, maintaining trust in the data behind every decision has never been more important. We believe innovation and integrity must go hand in hand. While technology can help research move faster and scale further, quality must remain as a non-negotiable. By combining advanced technology with rigorous quality controls and human oversight, SagoVerify helps establish a higher standard for the industry.

About Sago

Sago is a leading global research partner that connects human answers to business questions. Combining our legacy of impact, global reach, and innovative spirit, we enable our clients to solve business problems through extensive audience access and an adaptive

range of qualitative, quantitative, and consultative solutions. We help our clients understand what their customers want and demand, empowering them to make decisions with confidence.