OnDemand: The Truth About Market Research Transformation

Market research underwent tremendous transformation over the past 10 years, from the automation of quantitative research to the digitization of qualitative research to the advent of artificial intelligence. These changes impacted what it means to be an insights professional and how brands and market research firms alike operate. While the change is far from complete, there are critical lessons that should inform our next steps. Hear from Sago’s Executive Vice President of Platform Business Steve Mast and Andrew Hui, Senior Manager, Customer & Brand Insights at TD as they identify these critical lessons and what to consider for the future of market research in the recording of this ESOMAR-hosted webinar.