INSIDE THE 2024 US PRESIDENTIAL ELECTION

Dive into the minds of voters in key battleground states and stay up-to-date on the latest insights and developments from across the nation.

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The Latest Insights from US Voters​

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About The Swing Voter Project​

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The Swing Voter Project aims to gather insights from Americans who voted for Donald Trump in 2016 and Joe Biden in 2020. It delves into their perspectives on important topics like the economy and immigration. Through monthly online focus groups, this project sheds light on the opinions and preferences of these crucial voters in key electoral states. The Swing Voter project is conducted by Engagious in partnership with Sago and Axios.

About The Deciders Project

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NBC News’ hyperlocal reporting initiative, The Deciders, brings you comprehensive coverage through a dedicated team of 30 journalists. Focusing on key demographic groups in seven vital counties, this project, led by Engagious, Sago, and Syracuse University’s Institute for Democracy, Journalism and Citizenship conducts monthly online focus groups with specific categories of voters.​

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