Why use Eye Tracking?
- Captures all eye gaze movements instantly
- Observe in real-time or post-testing
- Avoid respondent bias
- Unobtrusive technology
- Pre-test designs to ensure they achieve the desired impact
- Understand user behavior and predict audience responses
- Maximize the impact of your marketing and design success
- Compelling data visualization for your reports
Eye Tracking Solutions to Fit Your Needs
In-Person Eye Tracking
Our MobiLAB™ ET eye tracking research lab, powered by Tobii and iMotions, provides qualitative and quantitative results that allow you to climb into the eyes and mind of a consumer to gain true insight into a product’s design implications.
Eye tracking is a combined software and hardware package designed unobtrusively to capture the conscious and unconscious eye gaze movement of a respondent. A unique and reliable methodology for assessing the design impact or usability of websites, advertisements, brochures, logos, packaging, retail display, and product design.
Eye Tracking for Mobile Research
Gain an understanding of how users interact with your mobile devices, apps, and ads. Mobile Device Eye Tracking includes an HD camera that captures small and closely located design elements in detail required to analyze the small screen to high quality. The lab compensates for natural head movements and varying light conditions typically encountered with mobile device testing.
Test participants interact with their mobile devices naturally, smoothly rotating between portrait and landscape modes. The lab can be applied to all types of mobile devices, including mobile phones, navigation devices, e-readers, and tablet computers,
Online Eye Tracking
Now, marketing research respondents can participate in eye-tracking research from anywhere they have a computer, webcam, or mobile device and an internet connection. MobiLAB™ ET Online delivers the same advanced eye tracking metrics as traditional in-person eye tracking. Researchers can measure what people engage with, for how long they engage, and the order in which they engage. MobiLAB™ ET Online comes with an easy-to-use interface for intuitive data collection. Taking your research online makes eye tracking ubiquitous, scalable, and cost-effective.
Recruitment Optimized for Study Success
Recruitment success goes beyond tracking down and your precise target and convincing them to participate in your study. When researchers meet their respondents, they need the assurance that participants will be able to interact and express themselves effectively, that they are accustomed or comfortable with technology being deployed, and cooperative and engaged with the technique being used.
Available
with any
Research Lab
Video
Streaming
Experience real-time observation of consumers in their natural or preferred settings with Sago’s cutting-edge video streaming capabilities. This service is an ideal complement to our range of usability, eye-tracking, and videography offerings. Powered by Adobe Connect or Zoom platforms, our video streaming solution ensures seamless functionality and interactive engagement for an unparalleled user experience.
Video
Highlights
Present research results to your clients with a compelling video highlights summary using Videoreport™ for your in-depth or focus group interviews. This innovative alternative to lengthy written reports features a customized video with highlights from your focus group or other qualitative research recordings. We meticulously analyze hours of footage to select the most representative participant reactions and responses, supporting the research’s key findings. Alternatively, we can create video highlights based on your evaluation of the recordings.
Ready to learn more about integrating research technology into your qualitative study?
