Speaker Details
Isaac Rogers
President
Sago
As President of Sago, Isaac Rogers focuses on driving change and new growth within the corporation. In addition to cultivating innovation capabilities within Sago, Isaac supports business unit leaders by driving corporate initiatives that align with both the needs of our customers and our global operations teams.
Isaac joined the Sago leadership group in 2020 as the Chief Strategy Officer, where he was responsible for the identification and development of new model growth strategies, including M&A and strategic partnerships. Isaac drew upon his prior experiences as CEO and CIO at 20|20 Research, where he oversaw the company’s rise to become the premier digital qualitative firm in the industry. He also developed and launched various innovative qualitative research tools, many of which the industry continues to use today.
Isaac is well regarded as a thought leader in the field and can be heard as a speaker at global industry events. He holds five patents related to technology in market research.
Isaac earned his MBA in Finance and Market Research from the Owen Graduate School of Business at Vanderbilt University. He resides in Nashville, TN with his wife and two children. Isaac spends his free time participating in various rotating hobbies and interests.
Sessions by me
Humanize Your Impact: Why Qual Research Matters (Still)
Great research should always be about human connection at its heart – and qualitative research is often the most direct path to that connection. Yet more and more it is either rushed and poorly executed, or cast aside entirely in favor of faster or more budget-friendly alternatives. It’s time to reverse these trends, and this panel explains why.
Join this dynamic session with leading insights authorities as they discuss:
• How the qualitative research landscape has evolved
• Their firsthand experiences in creating business impact through qual research
• How organizations can make the shift from seeing insights as an expense to an investment
• Tune in and discover why being on the side of the human is a good idea for your business.
11:00 a.m. – 11:40 a.m.QualBoard AI Reveal
Ready for the next level of AI integration in your qual research? Join Isaac Rogers, President of Sago, as he reveals QualBoard's newest and biggest AI feature to date. See how it works and learn how it will add the kind of efficiency you've only dreamed about to your projects. You don't want to miss this.
2:40 - 2:50 PM