{"id":9004111222023440,"date":"2024-03-27T16:56:14","date_gmt":"2024-03-27T20:56:14","guid":{"rendered":"https:\/\/sago.com\/?p=9004111222023440"},"modified":"2024-05-06T16:05:15","modified_gmt":"2024-05-06T20:05:15","slug":"the-swing-voter-project-wisconsin-march-2024","status":"publish","type":"post","link":"https:\/\/sago.com\/fr\/resources\/insights\/the-swing-voter-project-wisconsin-march-2024\/","title":{"rendered":"The Swing Voter Project Wisconsin: March 2024"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=\u00a0\u00bb.vc_custom_1676934681856{border-left-width: 6px !important;padding-left: 20px !important;border-left-color: #7bc236 !important;border-left-style: solid !important;}\u00a0\u00bb]<\/p>\n<h3>Key Takeaways<\/h3>\n<ul>\n<li>Respondents who watched Biden\u2019s State of the Union address still have concerns about his health<\/li>\n<li>Some of the Wisconsin voters had issues with a campaign ad from Trump showing Biden\u2019s stumbles<\/li>\n<li>An ad from Biden\u2019s campaign got a more favorable response<\/li>\n<li>A rule reducing credit card fees was supported by some of the participants and opposed by others<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3>In this Article<\/h3>\n<ul>\n<li><a href=\"#anchor1\">Context for Wisconsin Swing Voters<\/a><\/li>\n<li><a href=\"#anchor2\">The State of the Union Address<\/a><\/li>\n<li><a href=\"#anchor3\">President Biden\u2019s Health<\/a><\/li>\n<li><a href=\"#anchor4\">An Ad from Trump\u2019s Campaign<\/a><\/li>\n<li><a href=\"#anchor5\">An Ad from Biden\u2019s Campaign<\/a><\/li>\n<li><a href=\"#anchor6\">Which Candidate Would Get Their Votes<\/a><\/li>\n<li><a href=\"#anchor7\">Robert F. Kennedy Jr.\u2019s Vice President Pick<\/a><\/li>\n<li><a href=\"#anchor8\">Reducing Credit Card Late Fees<\/a><\/li>\n<li><a href=\"#anchor9\">Video Recap<\/a><\/li>\n<\/ul>\n<p>In March, the Swing Voter Project caught up with 13 voters in Wisconsin. They discussed the State of Union 2024 address, campaign ads, Joe Biden\u2019s age and health, and a new rule reducing credit card fees. These respondents also revealed who they planned to vote for and if they\u2019d support Aaron Rodgers as Robert F. Kennedy Jr.\u2019s running mate.<\/p>\n<p>An ongoing collaboration between Sago and Engagious, the <a href=\"https:\/\/sago.com\/en\/swing-voters-project\/\" target=\"_blank\" rel=\"noopener\">Swing Voter Project<\/a> interviews voters in key battleground states each month to determine how they feel about the presidential candidates and current events. Participants voted for Donald Trump in 2016 and Biden in 2020.<\/p>\n<h3 id=\"anchor1\">Context for Wisconsin Swing Voters<\/h3>\n<p>Wisconsin has 10 electoral votes. Between 1940 and 1984, the state elected mostly Republican candidates for president. Then, for the presidential elections from 1988 through 2012, the state went Democratic. In 2016, Trump took the state\u2019s electoral votes in a narrow .7 percent victory over Hilary Clinton. However, in 2020, Biden won with 49.5 percent of the votes, compared to 48.8 percent for Trump.<\/p>\n<h3 id=\"anchor2\">The State of the Union Address<\/h3>\n<p>When respondents were asked about President Biden\u2019s <a href=\"https:\/\/www.whitehouse.gov\/state-of-the-union-2024\/\" target=\"_blank\" rel=\"noopener\">State of the Union 2024 address<\/a> given on March 7, five hadn\u2019t watched any of it. Only one person had watched the entire speech. Seven others caught part of the address:<\/p>\n<p>Here\u2019s some of what those who tuned in had to say:<\/p>\n<p><em>\u201cI felt like he was yelling at the audience.\u201d<\/em><\/p>\n<p><em>\u201cI felt that he did a good job \u2026 It did get distracting with the hecklers that were there.\u201d<\/em><\/p>\n<p><em>\u201cI felt he was confident. He was able to speak for a very long time and hold himself together and talk about many different points and what he&rsquo;s done.\u201d<\/em><\/p>\n<p><em>\u201cHe was on his game and he was energetic. He could respond quickly to the hecklers, so I thought that was all good.\u201d<\/em><\/p>\n<p>[\/vc_column_text][vc_column_text el_class=\u00a0\u00bbcalloutmatte\u00a0\u00bb]<\/p>\n<h4><span class=\"TextRun SCXW30051471 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW30051471 BCX8\">Explore the thoughts of voters in crucial swing states and stay informed on the newest updates and trends nationwide.\u00a0<\/span><\/span><\/h4>\n<p><a class=\"button\" href=\"https:\/\/sago.com\/en\/2024-election-insights\/\">Learn More<\/a>[\/vc_column_text][vc_column_text]<\/p>\n<h3 id=\"anchor3\">President Biden\u2019s Health<\/h3>\n<p>Out of the 13 Wisconsin swing voters, 10 expressed concerns about President Biden\u2019s age and mental health. They described him as frail and wondered if his mind was as sharp as it needs to be. When those who watched the State of the Union address were asked if Biden\u2019s appearance put these fears to rest, here\u2019s what they said:<\/p>\n<p><em>\u201cI\u2019m not concerned about him right now, but the presidency is a four-year job.\u201d<\/em><\/p>\n<p><em>\u201cI thought he looked great up there \u2026 After his speech, I still have confidence in him.\u201d<\/em><\/p>\n<p><em>\u201cI&rsquo;m still concerned about his physical ability because he has episodes where he does trip and fall.\u201d<\/em><\/p>\n<h3 id=\"anchor4\">An Ad from Trump\u2019s Campaign<\/h3>\n<p>The Wisconsin swing voters were shown presidential campaign ads from both candidates. An ad from a political action committee (PAC) supporting Trump shows Biden tripping and falling and having trouble speaking. Three of the voters said this ad makes a case for not reelecting Biden.<\/p>\n<p>The other respondents criticized the ad:<\/p>\n<p><em>\u201cI think the ad&rsquo;s just kind of gross. Like, anybody has slip-ups and whatever else.\u201d<\/em><\/p>\n<p><em>\u201cWell, I\u2019m not saying that it is AI, but it could be AI, some of it anyway. But there&rsquo;s old guys all over the world running countries that are older than Biden and they seem to be doing OK.\u201d<\/em><\/p>\n<p><em>\u201cIt makes me angry at Trump \u2026 His behavior, it&rsquo;s so rude.\u201d<\/em><\/p>\n<h3 id=\"anchor5\">An Ad from Biden\u2019s Campaign<\/h3>\n<p>The focus group participants were also shown a commercial from Biden\u2019s campaign. It highlights his achievements and his pledge to restore reproductive rights. In response to this ad, 10 of the voters said it makes a good case for reelecting Biden. Here\u2019s some of what they said:<\/p>\n<p><em>\u201cIt seems like he cares. He&rsquo;s trying to make an effective message for the things that he&rsquo;s gotten done and the things that he wants to do.\u201d<\/em><\/p>\n<p><em>\u201cI think it&rsquo;s a good ad. I mean it just it moves you it. It makes you think about what he did accomplish. He slams Trump a little bit, but not as negatively as the other ad did.\u201d<\/em><\/p>\n<h3 id=\"anchor6\">Which Candidate Would Get Their Votes<\/h3>\n<p>In a two-person race between Biden and Trump, eight of the Wisconsin swing voters would choose Biden, while five would choose Trump.<\/p>\n<p>If five candidates were on the ballot, here\u2019s how the votes would be divided:<\/p>\n<p><strong>Joe Biden:<\/strong> 7<br \/>\n<strong>Donald Trump:<\/strong> 2<br \/>\n<strong>Robert F. Kennedy Jr.:<\/strong> 2<br \/>\n<strong>Jill Stein:<\/strong> 2<br \/>\n<strong>Cornel West:<\/strong> 0<\/p>\n<h3 id=\"anchor7\">Robert F. Kennedy Jr.\u2019s Vice President Pick<\/h3>\n<p>Just before the focus groups were held, Kennedy said that his short list for Vice President candidates included Aaron Rodgers, the NFL quarterback who spent 18 seasons playing for the Green Bay Packers. The Wisconsin swing voters were asked if this choice would make them more likely to support Kennedy.<\/p>\n<p>All 13 said a Kennedy-Rodgers ticket would have absolutely no effect on their choice of candidates. One voter even said Rodgers as VP would make them less likely to support Kennedy.<\/p>\n<h3 id=\"anchor8\">Reducing Credit Card Late Fees<\/h3>\n<p>During the State of the Union speech, Biden talked about taking action to reduce credit card late fees. Under a <a href=\"https:\/\/www.consumerfinance.gov\/about-us\/newsroom\/cfpb-bans-excessive-credit-card-late-fees-lowers-typical-fee-from-32-to-8\/\" target=\"_blank\" rel=\"noopener\">new rule<\/a>, fees for late payments to credit card companies could not be more than $8. Current fees average around $32.<\/p>\n<p>Eight of the focus group respondents supported this fee reduction. Here\u2019s what they had to say:<\/p>\n<p><em>\u201cBecause it helps to put more money into American people&rsquo;s hands, to be able to spend it on what they need, rather than taking care of fees.\u201d<\/em><\/p>\n<p><em>\u201cI think that when a credit card late fee is $32, it&rsquo;s punitive. If it&rsquo;s $8 then it covers the cost for the credit card company.\u201d<\/em><\/p>\n<p><em>Five of the Wisconsin swing voters did not approve of the fee reduction rule. Their comments included:<\/em><\/p>\n<p><em>\u201cIt just seems like we&rsquo;re taking away the fiscal responsibility of the consumer \u2026 You&rsquo;ve elected to take that credit card. No one forced you to have it, so you should be paying it on time.\u201d<\/em><\/p>\n<p><em>\u201cThe issue that I have with [Biden] doing that, he&rsquo;s regulating business \u2026 I see communism in that.\u201d<\/em><\/p>\n<p>As the November election gets closer, stay tuned to the Swing Voter Project. Each month will feature a new focus group with voters in crucial battleground states.<\/p>\n<p>[\/vc_column_text][vc_column_text el_class=\u00a0\u00bbcalloutmatte\u00a0\u00bb]<\/p>\n<h4><span class=\"TextRun SCXW30051471 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW30051471 BCX8\">Are you ready to connect with the ideal participants to gather valuable insights into their perspectives? Let us help you find the right individuals for your research needs.\u00a0<\/span><\/span><\/h4>\n<p><a class=\"button\" href=\"https:\/\/discover.sago.com\/Elevate_Your_Recruitment.html\">Learn More<\/a>[\/vc_column_text][vc_column_text]<\/p>\n<h6 id=\"anchor9\"><span style=\"color: #ffffff;\">Video Recap<\/span><\/h6>\n<p><iframe loading=\"lazy\" title=\"3\/12\/24: WI Trump-Biden Voters on SOTU, campaign ads, Aaron Rodgers, border, credit card fees, IVF\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/S_q_g_hkEzI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover what Wisconsin swing voters think about Biden\u2019s State of the Union address, campaign ads, credit card fees, and more <\/p>\n","protected":false},"author":6,"featured_media":9004111222023445,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13940],"tags":[16665,10908,10907,16546,16664],"video":[],"filter_name_method":[13952],"filter_name_product":[16630],"class_list":["post-9004111222023440","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-insights","tag-2024-us-election","tag-engagious","tag-swing-voter","tag-swing-voters","tag-us-election","post_format-post-format-aside","filter_name_method-qualitative","filter_name_product-voter-panel"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2024\/03\/swing-voter-project-wisconsin-march-2024-800x445.png",800,445,true],"list":["https:\/\/sago.com\/wp-content\/uploads\/2024\/03\/swing-voter-project-wisconsin-march-2024-463x348.png",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2024\/03\/swing-voter-project-wisconsin-march-2024-300x200.png",300,200,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2024\/03\/swing-voter-project-wisconsin-march-2024.png",800,533,false]},"yoast_head":"<!-- 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