{"id":9004111222019461,"date":"2023-05-24T08:00:07","date_gmt":"2023-05-24T12:00:07","guid":{"rendered":"https:\/\/3c98cd88ae.nxcli.io\/?p=9004111222019461"},"modified":"2025-03-04T15:51:19","modified_gmt":"2025-03-04T20:51:19","slug":"the-power-of-switching-brand-tracking-providers-for-business-growth","status":"publish","type":"post","link":"https:\/\/sago.com\/fr\/resources\/blog\/the-power-of-switching-brand-tracking-providers-for-business-growth\/","title":{"rendered":"The Power of Switching Your Brand Tracking Provider for Business Growth"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb css_params=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<h3><span style=\"color: #6bc073;\">Don&rsquo;t Settle for Less Just Because Change Is Hard<\/span><\/h3>\n<p>Change is hard. It&rsquo;s scary, it&rsquo;s uncertain, and it&rsquo;s often uncomfortable. But sometimes, change is necessary. Sometimes, it&rsquo;s the only way to get what we want and need.<\/p>\n<h3>3 Reasons To Consider Changing Your Brand Tracking Provider<\/h3>\n<ul>\n<li><strong>Your needs have changed.<\/strong> Your business is constantly evolving. As your needs change, you may need to adjust your <a href=\"https:\/\/sago.com\/en\/solutions\/quantitative\/brand-tracking\/\"> brand tracking <\/a> approach to keep up. By switching your brand tracking provider, you can gain access to new data and research methods that can help you gain a deeper understanding of your customers, your competition, and the market landscape.<\/li>\n<li><b>Your current provider is not meeting your expectations.<\/b> If you&rsquo;re not happy with the quality of research you&rsquo;re getting, or if you&rsquo;re not getting the results you need, it might be time to switch providers.<\/li>\n<li><b>You are no longer getting actionable insights.<\/b>If your <a href=\"https:\/\/sago.com\/en\/resources\/blog\/top-3-reasons-brand-tracking-is-important-for-your-organization\/\"> brand tracker <\/a> reports are just gathering virtual dust, it\u2019s time to seek out a fresh perspective.<\/li>\n<\/ul>\n<h3>Tips for Changing Your Brand Tracking Provider<\/h3>\n<p>Changing your <a href=\"https:\/\/sago.com\/en\/resources\/guide\/6-tips-for-success-with-brand-tracking\/\"><span data-contrast=\"none\">brand tracking research<\/span><\/a><span data-contrast=\"none\"> provider can be a daunting task. But if you&rsquo;re not happy with your current provider, it might be the best thing for your business. By following these tips, you can make the process a little bit easier:<\/span><\/p>\n<ul>\n<li><b> Start small<\/b>. Don&rsquo;t try to change everything at once. Start with one piece of your tracking program, and then build from there. Don\u2019t change how you measure your key metrics all at once without a plan to relate them back to your existing data.<\/li>\n<li><b>Run the new program in parallel to the old program.<\/b> If you&rsquo;re changing market research providers, you may be worried about losing the ability to trend new data to historical data. Consider running the first wave of a new program in parallel to the final wave of the old program. This could be by having your existing provider run one last wave at the same time that your new provider runs the first wave of their program.If you find this option too expensive, consider having the new market research provider copy the old provider&rsquo;s process and measurements, and then adding changes to the survey. For example, if you wanted to change how one key metric was asked, you could put both the new and old versions in the same survey to see how the results on the two relate to one another. This will allow you to understand how to trend the new data back to the old.<\/li>\n<li><b>Be bold.<\/b> Just because you\u2019ve always done things a certain way, doesn\u2019t mean that way serves you well. Don\u2019t be afraid to ask or analyze things differently so that you can uncover more useful,<a href=\"https:\/\/sago.com\/en\/solutions\/expertise\/research-consulting\/\">actionable insights<\/a><\/li>\n<\/ul>\n<h3>Brand Tracking Best Practices<\/h3>\n<h4>Continuous Tracking<\/h4>\n<ul>\n<li><strong>Timely<\/strong>: Provides real-time insights into what consumers are thinking and feeling. Enables you to evaluate the immediate impact of your changes and initiatives.<\/li>\n<li><strong>Flexible<\/strong>: The constant influx of data allows you to cut at a given unpredictable timepoint. This non-stop data stream allows you to spontaneously compare &lsquo;before-and-after&rsquo; for any event, no matter when it happens.<\/li>\n<li><strong>Agile<\/strong>: Stay ahead of the curve by adapting to changing preferences before they become trends.<\/li>\n<li><strong>Stable<\/strong>: Collecting data throughout the year minimizes the impact of external factors that can skew results in shorter timeframes, like seasonal trends or unexpected events.<\/li>\n<\/ul>\n<h4>Sampling<\/h4>\n<ul>\n<li><strong>Monitor for change<\/strong>: Your target demographic may change over time. Keep an eye on trending numbers in your tracker to ensure you can pivot your sampling targets to match an evolving marketplace<\/li>\n<li><strong>Collect enough data for weighting<\/strong>: Ensure that any data that may be required to weight the sample if needed is asked of all respondents entering the survey, regardless of qualification status.<\/li>\n<\/ul>\n<p>Change is hard. It can be scary, uncertain, and uncomfortable. But sometimes, change is necessary. Sometimes, it&rsquo;s the only way to stay ahead of the competition and keep your business growing. Want to learn more about how <a href=\"https:\/\/sago.com\/en\/solutions\/expertise\/research-consulting\/\">Sago Strategy + Insight <\/a> can help ease your transition into a new brand tracking program that provides better insights for action? Reach out to <a href=\"mailto:strategy@sago.com\">strategy@sago.com<\/a><\/p>\n<h4>Start Your Brand Tracking Journey<\/h4>\n<p>Contact us to learn how we can help you.<\/p>\n<p><a class=\"button\" href=\"https:\/\/sago.com\/get-in-touch\/\">Get in touch<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Follow our expert tips for changing brand tracking providers and transform your business with ease.<\/p>\n","protected":false},"author":29,"featured_media":9004111222019465,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13932],"tags":[16605,16604,16617,16729],"video":[],"filter_name_method":[13951],"filter_name_product":[],"class_list":["post-9004111222019461","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-blog","tag-brand-health","tag-brand-monitoring","tag-brand-tracking","tag-dtbmqllblog","post_format-post-format-aside","filter_name_method-quantitative"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2023\/05\/shutterstock_414139855-800x445.jpg",800,445,true],"list":["https:\/\/sago.com\/wp-content\/uploads\/2023\/05\/shutterstock_414139855-463x348.jpg",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2023\/05\/shutterstock_414139855-300x209.jpg",300,209,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2023\/05\/shutterstock_414139855.jpg",800,557,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Power of Switching Your Brand Tracking Provider for Business Growth | Sago<\/title>\n<meta name=\"description\" content=\"When you upgrade your brand tracking provider, you can see the results you deserve. With these expert tips, transform your business with ease.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sago.com\/fr\/resources\/blog\/the-power-of-switching-brand-tracking-providers-for-business-growth\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Switching Your Brand Tracking Provider for Business Growth\" \/>\n<meta property=\"og:description\" content=\"When you upgrade your brand tracking provider, you can see the results you deserve. With these expert tips, transform your business with ease.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sago.com\/fr\/resources\/blog\/the-power-of-switching-brand-tracking-providers-for-business-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Sago\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sagomrx\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-24T12:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-04T20:51:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sago.com\/wp-content\/uploads\/2023\/05\/shutterstock_414139855.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"557\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SooleenAbbas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sagomrx\" \/>\n<meta name=\"twitter:site\" content=\"@sagomrx\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"SooleenAbbas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/blog\\\/the-power-of-switching-brand-tracking-providers-for-business-growth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/blog\\\/the-power-of-switching-brand-tracking-providers-for-business-growth\\\/\"},\"author\":{\"name\":\"SooleenAbbas\",\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/#\\\/schema\\\/person\\\/c43f86b150771fc9c792b08e72da1c42\"},\"headline\":\"The Power of Switching Your Brand Tracking Provider for Business Growth\",\"datePublished\":\"2023-05-24T12:00:07+00:00\",\"dateModified\":\"2025-03-04T20:51:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/blog\\\/the-power-of-switching-brand-tracking-providers-for-business-growth\\\/\"},\"wordCount\":743,\"publisher\":{\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/blog\\\/the-power-of-switching-brand-tracking-providers-for-business-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/shutterstock_414139855.jpg\",\"keywords\":[\"brand health\",\"brand monitoring\",\"brand tracking\",\"DtbMQLLBlog\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/blog\\\/the-power-of-switching-brand-tracking-providers-for-business-growth\\\/\",\"url\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/blog\\\/the-power-of-switching-brand-tracking-providers-for-business-growth\\\/\",\"name\":\"The Power of Switching Your Brand Tracking Provider for Business Growth | Sago\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/blog\\\/the-power-of-switching-brand-tracking-providers-for-business-growth\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/blog\\\/the-power-of-switching-brand-tracking-providers-for-business-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/shutterstock_414139855.jpg\",\"datePublished\":\"2023-05-24T12:00:07+00:00\",\"dateModified\":\"2025-03-04T20:51:19+00:00\",\"description\":\"When you upgrade your brand tracking provider, you can see the results you deserve. 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