{"id":57740,"date":"2023-03-14T10:00:50","date_gmt":"2023-03-14T14:00:50","guid":{"rendered":"https:\/\/3c98cd88ae.nxcli.io\/?p=57740"},"modified":"2025-02-19T13:34:20","modified_gmt":"2025-02-19T18:34:20","slug":"qualboard-feature-highlight-group-discussions","status":"publish","type":"post","link":"https:\/\/sago.com\/fr\/resources\/blog\/qualboard-feature-highlight-group-discussions\/","title":{"rendered":"Qualboard Feature Highlight: Group Discussions"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb css_params=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<p><span data-contrast=\"auto\"><span class=\"TextRun SCXW208519174 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW208519174 BCX8\">Qualitative market research is a critical <\/span><span class=\"NormalTextRun SCXW208519174 BCX8\">component<\/span><span class=\"NormalTextRun SCXW208519174 BCX8\"> of business strategy, as it <\/span><span class=\"NormalTextRun SCXW208519174 BCX8\">provides<\/span><span class=\"NormalTextRun SCXW208519174 BCX8\"> deep insights into consumer behavior, attitudes, and preferences. In recent years, digital research tools have revolutionized the field of qualitative research, making it faster, more cost-effective, and more efficient. One such tool is <a href=\"https:\/\/sago.com\/solutions\/platforms\/qualboard\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW208519174 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW208519174 BCX8\" data-ccp-charstyle=\"Hyperlink\">Qualboard<\/span><\/span><\/a><span class=\"TextRun SCXW208519174 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW208519174 BCX8\">, a digital qualitative research platform that allows businesses to conduct research <\/span><span class=\"NormalTextRun SCXW208519174 BCX8\">quickly and easily<\/span><span class=\"NormalTextRun SCXW208519174 BCX8\">. In this blog post, we will explore <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208519174 BCX8\">Qualboard&rsquo;s<\/span><span class=\"NormalTextRun SCXW208519174 BCX8\"> Group Discussions feature, one of the <\/span><span class=\"NormalTextRun SCXW208519174 BCX8\">platform\u2019s <\/span><span class=\"NormalTextRun SCXW208519174 BCX8\">most used f<\/span><span class=\"NormalTextRun SCXW208519174 BCX8\">unctions.<\/span><\/span><span class=\"EOP SCXW208519174 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/span><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbcalloutmatte\u00a0\u00bb]<\/p>\n<h4><span class=\"TextRun SCXW91917597 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW91917597 BCX8\">Ready to start your first Group Discussion?<\/span><\/span><\/h4>\n<p>Get in touch with our team.<br \/>\n<a class=\"button\" href=\"https:\/\/sago.com\/get-in-touch\/request-a-consultation\/\">Request a consultation<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3>What are Group Discussions in Qualboard?<\/h3>\n<p><span data-contrast=\"none\">Group Discussions in Qualboard are like a bulletin board but with the added benefit of being asynchronous. This means participants can answer the questions posed by researchers over a period of days and at times convenient for them. Researchers can pre-program the questions and split them into sections that can be launched at different dates and times. As participants respond, researchers can moderate the discussions, reply to participants, and add internal insights for private commentary.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>When to use Group Discussions?<\/h3>\n<p><span data-contrast=\"none\">Group Discussions are recommended in the following scenarios:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Research that benefits from spreading interaction out over time,\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">When there is a need for the flexibility of both one-on-one and group interaction, and\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">When there are multiple pieces of stimuli. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">This feature is ideal for concept testing, experience journeys, hybrid quantitative and qualitative projects, and consumer exploration.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">For example, a consumer goods company may use Group Discussions to conduct concept testing for a new product launch. It may ask participants to share their thoughts on the product&rsquo;s packaging, price, and branding. The asynchronous nature of the discussions allows the company to understand the consumer&rsquo;s attitudes toward the product over time and adjust as needed.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>How to use Group Discussions?<\/h3>\n<p><span data-contrast=\"none\">\u00a0Using Group Discussions is simple and easy. Researchers pre-program the questions, launch the discussion sections at different dates and times, moderate the discussions, reply to participants, and add internal insights for private commentary. This way, they can gain valuable insights into consumer behavior, and make data-driven decisions that help them stay ahead of the competition.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u00a0In conclusion, Qualboard&rsquo;s Group Discussions feature is a powerful tool for conducting qualitative research. It allows businesses to get deeper insights into consumer behavior, attitudes, and preferences and is ideal for research that benefits from spreading interaction out over time. Researchers gain critical insights by pre-programming questions and moderating discussions, and in turn, help their clients or organization make better business decisions.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbcalloutmatte\u00a0\u00bb]<\/p>\n<h4><span class=\"TextRun SCXW186655964 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW186655964 BCX8\">Gain deeper insights with Group Discussions<\/span><\/span>?<a class=\"button\" href=\"https:\/\/sago.com\/get-in-touch\/request-a-consultation\/\">\u00a0Book a QualBoard demo with our team to get started<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Learn how and when to leverage QualBoard\u2019s Group Discussions. <\/p>\n","protected":false},"author":29,"featured_media":57745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13932],"tags":[16597,16598],"video":[],"filter_name_method":[13953,13952],"filter_name_product":[13958],"class_list":["post-57740","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-blog","tag-group-discussions","tag-online-discussions","post_format-post-format-aside","filter_name_method-digital-qualitative","filter_name_method-qualitative","filter_name_product-qualboard"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2023\/03\/Qualboard-feature-highlight_group-discussions-800x445.jpg",800,445,true],"list":["https:\/\/sago.com\/wp-content\/uploads\/2023\/03\/Qualboard-feature-highlight_group-discussions-463x348.jpg",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2023\/03\/Qualboard-feature-highlight_group-discussions-300x200.jpg",300,200,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2023\/03\/Qualboard-feature-highlight_group-discussions.jpg",800,533,false]},"yoast_head":"<!-- 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