{"id":56615,"date":"2023-02-27T14:53:52","date_gmt":"2023-02-27T19:53:52","guid":{"rendered":"https:\/\/3c98cd88ae.nxcli.io\/?p=56615"},"modified":"2023-02-27T21:54:53","modified_gmt":"2023-02-28T02:54:53","slug":"introducing-sago","status":"publish","type":"post","link":"https:\/\/sago.com\/fr\/resources\/blog\/introducing-sago\/","title":{"rendered":"Introducing Sago: The Story Behind Our New Brand"},"content":{"rendered":"<p><span data-contrast=\"auto\">The world evolves quickly. At Schlesinger Group, we\u2019ve always made it our business to evolve alongside it. We began as a focus group facilitation provider, connecting business questions to real human answers. But over the past 57 years and through several acquisitions, we\u2019ve expanded to become much more \u2014 today, we lead qualitative, quantitative and tech-enabled research around the globe.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That\u2019s why Schlesinger Group is now Sago. Our rebrand reflects the reality of our always-evolving services. While the medium changes, our commitment remains the same: connecting your questions to nuanced, human answers. We listened to our customers and realized that while \u201cSchlesinger Group\u201d reflected our family business origins and focus group expertise, it didn\u2019t encompass the full scope of market research solutions we bring to customers every day. As Sago, we will continue pushing market research forward, unearthing the insights that power new innovations.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Amid economic concerns and global disconnection, our steps forward must begin with listening. In every industry, understanding customers is more critical than ever. Sago\u2019s research capabilities across methodologies help you truly connect with high-quality humans and hard-to-find audiences. The world shifts and technology evolves faster every day \u2014 certainly much faster than when we started this company. But through all these twists and turns, getting to know customers never goes out of style. When faced with big changes, rarely do we have all the answers right away. Fortunately, all we need are the right questions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The secret sauce of market research has always been human connections. In a tumultuous time, businesses with the most up-to-date customer insights can set themselves apart and grow their customer base. And that growth requires a deeper knowledge than you can get from a personas deck or buyer-data spreadsheet. At Sago, we wake up every morning to delight customers \u2014 and it starts with understanding them.\u00a0 I\u2019m excited about the future of our company and the future of market research, and I hope you agree. The next five decades can be just as transformative as the last if we remain flexible and let listening lead the way.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-contrast=\"auto\">In a hectic, fast-moving world, new questions arise every day. Ready for answers?\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-contrast=\"auto\">Just say go. Sago.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Thank you,<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-56618 alignnone\" src=\"https:\/\/sago.com\/wp-content\/uploads\/2023\/02\/signature.png\"  alt=\"sago\"  width=\"229\" height=\"62\" \/><\/span><\/p>\n<p><span data-contrast=\"auto\">Reed Cundiff, CEO of Sago<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn more about our brand transformation and how it reflects the evolution of our business and the market research industry.<\/p>\n","protected":false},"author":6,"featured_media":56689,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13932],"tags":[13937],"video":[],"filter_name_method":[],"filter_name_product":[],"class_list":["post-56615","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-blog","tag-featured","post_format-post-format-aside"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2023\/02\/shutterstock_1375928534-1140x445.jpg",1140,445,true],"list":["https:\/\/sago.com\/wp-content\/uploads\/2023\/02\/shutterstock_1375928534-463x348.jpg",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2023\/02\/shutterstock_1375928534-300x169.jpg",300,169,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2023\/02\/shutterstock_1375928534-scaled.jpg",2048,1152,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Introducing Sago: The Story Behind Our New Brand | Sago<\/title>\n<meta name=\"description\" content=\"Schlesinger Group is now Sago. 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