{"id":47744,"date":"2022-11-21T09:38:37","date_gmt":"2022-11-21T14:38:37","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/?p=47744"},"modified":"2025-12-30T15:40:43","modified_gmt":"2025-12-30T20:40:43","slug":"why-the-future-of-qualitative-research-is-digital","status":"publish","type":"post","link":"https:\/\/sago.com\/fr\/resources\/guide\/why-the-future-of-qualitative-research-is-digital\/","title":{"rendered":"Why the Future of Qualitative Research Is Digital"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]When thinking about qualitative research, traditional in-person methods like focus groups, user testing, and in-depth interviews are often what come to mind. However, integrating qualitative research into the digital age is now possible. The transformations in technology in qualitative research have produced digital tools that allow researchers and marketers to do a lot more than they could in the past, including:<\/p>\n<ul>\n<li>Conduct studies with participants anywhere in the world<\/li>\n<li>Learn about underlying motivations behind consumers\u2019 preferences<\/li>\n<li>Gain access to insights in a speedy manner to expedite the decision-making process\u2014and more!<\/li>\n<\/ul>\n<p><strong>Download the guide to learn about more benefits, the progression of qualitative research, a real-world use case, and resources for virtual qualitative tools.\u00a0<\/strong>[\/vc_column_text][vc_raw_js]JTNDc2NyaXB0JTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZqcy1uYTIuaHNmb3Jtcy5uZXQlMkZmb3JtcyUyRmVtYmVkJTJGZGV2ZWxvcGVyJTJGMjQzNjk3MzM2LmpzJTIyJTIwZGVmZXIlM0UlM0MlMkZzY3JpcHQlM0UlMEQlMEElM0NkaXYlMjBjbGFzcyUzRCUyMmhzLWZvcm0taHRtbCUyMiUyMGRhdGEtcmVnaW9uJTNEJTIybmEyJTIyJTIwZGF0YS1mb3JtLWlkJTNEJTIyNGVjMmY3YjYtZDYwYS00ZTM3LWIzODItNzUxYjk0NWZjODQ3JTIyJTIwZGF0YS1wb3J0YWwtaWQlM0QlMjIyNDM2OTczMzYlMjIlM0UlM0MlMkZkaXYlM0U=[\/vc_raw_js][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Learn about the transformation of qual research and the benefits of digital qualitative tools. <\/p>\n","protected":false},"author":19,"featured_media":47745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13939],"tags":[13937,16622],"video":[],"filter_name_method":[13952],"filter_name_product":[],"class_list":["post-47744","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-guide","tag-featured","tag-innovation","post_format-post-format-aside","filter_name_method-qualitative"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2022\/11\/Why-the-Future-of-Qualitative-Research-Is-Digital-800x445.jpg",800,445,true],"list":["https:\/\/sago.com\/wp-content\/uploads\/2022\/11\/Why-the-Future-of-Qualitative-Research-Is-Digital-463x348.jpg",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2022\/11\/Why-the-Future-of-Qualitative-Research-Is-Digital-300x200.jpg",300,200,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2022\/11\/Why-the-Future-of-Qualitative-Research-Is-Digital.jpg",800,533,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why the Future of Qualitative Research Is Digital<\/title>\n<meta name=\"description\" content=\"Learn how to use qualitative research in the finance industry to improve business and meet the specific needs of consumers. 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Understand digital qualitative technologies and when to leverage them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sago.com\/fr\/resources\/guide\/why-the-future-of-qualitative-research-is-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Sago\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sagomrx\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-21T14:38:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-30T20:40:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sago.com\/wp-content\/uploads\/2022\/11\/Why-the-Future-of-Qualitative-Research-Is-Digital.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Susan Han\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sagomrx\" \/>\n<meta name=\"twitter:site\" content=\"@sagomrx\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Han\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/guide\\\/why-the-future-of-qualitative-research-is-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/guide\\\/why-the-future-of-qualitative-research-is-digital\\\/\"},\"author\":{\"name\":\"Susan Han\",\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/#\\\/schema\\\/person\\\/0baff56ee370f2888c2f4f568eb0a9f6\"},\"headline\":\"Why the Future of Qualitative Research Is Digital\",\"datePublished\":\"2022-11-21T14:38:37+00:00\",\"dateModified\":\"2025-12-30T20:40:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/guide\\\/why-the-future-of-qualitative-research-is-digital\\\/\"},\"wordCount\":179,\"publisher\":{\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/guide\\\/why-the-future-of-qualitative-research-is-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Why-the-Future-of-Qualitative-Research-Is-Digital.jpg\",\"keywords\":[\"featured\",\"Innovation\"],\"articleSection\":[\"Guides\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/guide\\\/why-the-future-of-qualitative-research-is-digital\\\/\",\"url\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/guide\\\/why-the-future-of-qualitative-research-is-digital\\\/\",\"name\":\"Why the Future of Qualitative Research Is Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/guide\\\/why-the-future-of-qualitative-research-is-digital\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/guide\\\/why-the-future-of-qualitative-research-is-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Why-the-Future-of-Qualitative-Research-Is-Digital.jpg\",\"datePublished\":\"2022-11-21T14:38:37+00:00\",\"dateModified\":\"2025-12-30T20:40:43+00:00\",\"description\":\"Learn how to use qualitative research in the finance industry to improve business and meet the specific needs of consumers. 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