{"id":47526,"date":"2022-11-16T10:36:42","date_gmt":"2022-11-16T15:36:42","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/?p=47526"},"modified":"2023-02-20T17:59:05","modified_gmt":"2023-02-20T22:59:05","slug":"take-the-trust-fall-with-first-party-data","status":"publish","type":"post","link":"https:\/\/sago.com\/fr\/resources\/webinar\/take-the-trust-fall-with-first-party-data\/","title":{"rendered":"OnDemand: Take the Trust Fall with First-Party Data"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]First-party data is a necessary but expensive, complicated, and slow tool in the modern marketer’s arsenal, right? Wrong. Strong market research builds first-party data, which empowers brands to understand and deliver desirable, delightful results to customers without the creep factor of third-party data and cookies. The result? The elusive trust every brand hopes to retain throughout the customer lifecycle.<\/p>\n

Hear from Schlesinger Group\u2019s Chief Marketing Officer Ellie Ahmadi<\/a> and President Isaac Rogers<\/a> as they demystify first-party data collection and processing to help you strengthen your marketing strategies for what\u2019s next in the recording of this webinar with the American Marketing Association.[\/vc_column_text][vc_raw_js]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[\/vc_raw_js][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

How Market Research Helps Brands Recover from Lost Third-Party Data <\/p>\n","protected":false},"author":19,"featured_media":47533,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13930],"tags":[],"video":[],"filter_name_method":[13952,13951,13993],"filter_name_product":[],"class_list":["post-47526","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-webinar","post_format-post-format-aside","filter_name_method-qualitative","filter_name_method-quantitative","filter_name_method-self-serve"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2022\/11\/webinar-first-party-data-800x445.jpg",800,445,true],"list":["https:\/\/sago.com\/wp-content\/uploads\/2022\/11\/webinar-first-party-data-463x348.jpg",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2022\/11\/webinar-first-party-data-300x200.jpg",300,200,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2022\/11\/webinar-first-party-data.jpg",800,533,false]},"yoast_head":"\nTake 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