{"id":47095,"date":"2022-11-08T09:00:19","date_gmt":"2022-11-08T14:00:19","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/?p=47095"},"modified":"2025-12-11T10:55:27","modified_gmt":"2025-12-11T15:55:27","slug":"biggest-diy-market-research-mistakes","status":"publish","type":"post","link":"https:\/\/sago.com\/fr\/resources\/guide\/biggest-diy-market-research-mistakes\/","title":{"rendered":"The Biggest DIY Market Research Mistakes and How to Avoid Them"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]DIY market research is an excellent approach when you need insights quickly and affordably. It enables organizations to gain insights on more projects, more often. However, it is not without its challenges. There are several common mistakes users make with DIY market research, but with a little knowledge and preparation even the most novice of researchers can avoid these missteps. Discover \u201cThe Biggest DIY Market Research Mistakes and How to Avoid Them\u201d in this guide.<\/p>\n<p>Download the whitepaper to learn:<\/p>\n<ul>\n<li>How to identify and avoid different types of research bias<\/li>\n<li>How to identify and mitigate fraud in your respondents<\/li>\n<li>How to determine an appropriate sample size for credible data<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_raw_html css=\u00a0\u00bb.vc_custom_1765468520275{background-color: #003d51 !important;}\u00a0\u00bb css_params=\u00a0\u00bb\u00a0\u00bb]JTNDc2NyaXB0JTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZqcy1uYTIuaHNmb3Jtcy5uZXQlMkZmb3JtcyUyRmVtYmVkJTJGZGV2ZWxvcGVyJTJGMjQzNjk3MzM2LmpzJTIyJTIwZGVmZXIlM0UlM0MlMkZzY3JpcHQlM0UlMEQlMEElM0NkaXYlMjBjbGFzcyUzRCUyMmhzLWZvcm0taHRtbCUyMiUyMGRhdGEtcmVnaW9uJTNEJTIybmEyJTIyJTIwZGF0YS1mb3JtLWlkJTNEJTIyZTdiMzQ0ZWYtZDA4Yi00YTE5LThiOGEtZDU4Y2ZlYWZhMDA4JTIyJTIwZGF0YS1wb3J0YWwtaWQlM0QlMjIyNDM2OTczMzYlMjIlM0UlM0MlMkZkaXYlM0U=[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Learn what pitfalls to look out for to conduct successful DIY market research. <\/p>\n","protected":false},"author":19,"featured_media":47096,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13939],"tags":[],"video":[],"filter_name_method":[13952,13993],"filter_name_product":[],"class_list":["post-47095","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-guide","post_format-post-format-aside","filter_name_method-qualitative","filter_name_method-self-serve"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2022\/10\/DIY-Mistakes-800x445.jpg",800,445,true],"list":["https:\/\/sago.com\/wp-content\/uploads\/2022\/10\/DIY-Mistakes-463x348.jpg",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2022\/10\/DIY-Mistakes-300x200.jpg",300,200,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2022\/10\/DIY-Mistakes.jpg",800,533,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Biggest DIY Market Research Mistakes and How to Avoid Them<\/title>\n<meta name=\"description\" content=\"When you need insights quickly and consistently, DIY market research is a great solution. However, it\u2019s not without its challenges. Learn the most common mistakes and how to prevent making them.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Biggest DIY Market Research Mistakes and How to Avoid Them\" \/>\n<meta property=\"og:description\" content=\"When you need insights quickly and consistently, DIY market research is a great solution. However, it\u2019s not without its challenges. Learn the most common mistakes and how to prevent making them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sago.com\/fr\/resources\/guide\/biggest-diy-market-research-mistakes\/\" \/>\n<meta property=\"og:site_name\" content=\"Sago\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sagomrx\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-08T14:00:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T15:55:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sago.com\/wp-content\/uploads\/2022\/10\/DIY-Mistakes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Susan Han\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sagomrx\" \/>\n<meta name=\"twitter:site\" content=\"@sagomrx\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Han\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/guide\\\/biggest-diy-market-research-mistakes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/guide\\\/biggest-diy-market-research-mistakes\\\/\"},\"author\":{\"name\":\"Susan Han\",\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/#\\\/schema\\\/person\\\/0baff56ee370f2888c2f4f568eb0a9f6\"},\"headline\":\"The Biggest DIY Market Research Mistakes and How to Avoid Them\",\"datePublished\":\"2022-11-08T14:00:19+00:00\",\"dateModified\":\"2025-12-11T15:55:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/guide\\\/biggest-diy-market-research-mistakes\\\/\"},\"wordCount\":187,\"publisher\":{\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/guide\\\/biggest-diy-market-research-mistakes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/DIY-Mistakes.jpg\",\"articleSection\":[\"Guides\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/guide\\\/biggest-diy-market-research-mistakes\\\/\",\"url\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/guide\\\/biggest-diy-market-research-mistakes\\\/\",\"name\":\"The Biggest DIY Market Research Mistakes and How to Avoid Them\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/guide\\\/biggest-diy-market-research-mistakes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sago.com\\\/fr\\\/resources\\\/guide\\\/biggest-diy-market-research-mistakes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/DIY-Mistakes.jpg\",\"datePublished\":\"2022-11-08T14:00:19+00:00\",\"dateModified\":\"2025-12-11T15:55:27+00:00\",\"description\":\"When you need insights quickly and consistently, DIY market research is a great solution. 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