{"id":9004111222026738,"date":"2024-11-04T09:25:54","date_gmt":"2024-11-04T14:25:54","guid":{"rendered":"https:\/\/sago.com\/?p=9004111222026738"},"modified":"2025-01-17T09:37:58","modified_gmt":"2025-01-17T14:37:58","slug":"analyzing-debate-responses-with-qualboard","status":"publish","type":"post","link":"https:\/\/sago.com\/es\/resources\/case-study\/analyzing-debate-responses-with-qualboard\/","title":{"rendered":"Capturing Qual Insights in Real-Time: Analyzing Debate Responses with QualBoard"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_column][\/vc_column][vc_row][vc_column][vc_column_text css=\u00bb\u00bb]<\/p>\n<h3>The Challenge<\/h3>\n<p><a href=\"https:\/\/ssrs.com\/\" target=\"_blank\" rel=\"noopener\">SSRS<\/a>, a social science research firm in the United States, was working with its client, a large media outlet, in an ongoing study of undecided voters in swing states. This study was predominantly made up of quantitative surveys, but the client wanted to get qualitative feedback from this pool of people during the 2024 presidential debate.<\/p>\n<p>The client wanted to tell the story of how these voters were responding to each candidate throughout the debate in as near to real-time as possible. It was also critical that the responses were not just positive or negative reactions but the words, sentiments, and emotional responses to what the participants were hearing. The SSRS team needed to find an innovative way to gather this data while the debate was live and share it with its client almost immediately \u2013 a big ask of any research project.<\/p>\n<h3>The Solution<\/h3>\n<p>With the goals of in-depth reaction, speed, and flexibility in mind, SSRS turned to the Sago team for a solution to this unique research challenge, and the immediate answer was Crowd Survey on <a href=\"https:\/\/sago.com\/en\/solutions\/platforms\/qualboard\/\" target=\"_blank\" rel=\"noopener\">QualBoard<\/a>.<\/p>\n<p>Crowd Survey is an activity type that allows researchers to ask qualitative questions to an entire group of participants on the fly throughout a live event. The respondents don&#8217;t see each other&#8217;s answers, but the Moderators see all the responses in real time.<\/p>\n<p>This was the perfect solution for SSRS and its client, as the question structure was built ahead of time, but what the candidates said during the debate shaped the actual content of the questions. Thanks to QualBoard&#8217;s chat feature, the client could also provide the SSRS moderators with the questions they wanted to ask. This ensured that SSRS didn&#8217;t need to toggle between platforms and could simply copy and paste the question to have it launched within seconds of receiving the content.<\/p>\n<p>Finally, QualBoard allowed SSRS to give members of the media outlet Moderator access to download the data themselves for quick publication.<\/p>\n<h3>The Results<\/h3>\n<p>The Crowd Survey activity on QualBoard was so efficient that the average time from the last respondent answering a question to publication on the client website was 10-15 minutes. In total, the time from the launch of the question to publication was roughly 20 minutes \u2013 an incredible achievement for a qualitative project.<\/p>\n<p>The resulting story was the client&#8217;s top performer that day and was so successful, in fact, that the client asked SSRS to repeat it for the vice-presidential debate, which garnered the same outstanding results.<\/p>\n<p>SSRS is now exploring other ways to leverage Crowd Survey with its clients to provide them with the richness of qualitative feedback in a quick-moving live environment.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=\u00bb\u00bb el_class=\u00bbgreenpostquote\u00bb]<span class=\"TextRun SCXW253885034 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW253885034 BCX0\">\u00ab<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW253885034 BCX0\">QualBoard<\/span><span class=\"NormalTextRun SCXW253885034 BCX0\"> provided the perfect solution to quickly gather rich, qualitative feedback during a live event. We were able to streamline our process and delight our client at the same time<\/span><span class=\"NormalTextRun SCXW253885034 BCX0\">, which is <\/span><span class=\"NormalTextRun SCXW253885034 BCX0\">exactly what we hoped for.\u00bb<br \/>\n<\/span><\/span><span class=\"TextRun SCXW253885034 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW253885034 BCX0\"><em>&#8211; Darby Steiger, <\/em><\/span><em><span class=\"NormalTextRun SCXW253885034 BCX0\">Vice President of Innovations &amp; Solutions<\/span><span class=\"NormalTextRun SCXW253885034 BCX0\">, SSRS<\/span><\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9004111222026741 size-medium\" src=\"https:\/\/sago.com\/wp-content\/uploads\/2024\/11\/11b29f9f-82e9-482f-bde2-0d4977dce387-300x94.png\"  alt=\"sago\"  width=\"300\" height=\"94\" \/>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=\u00bb\u00bb css_params=\u00bb\u00bb]<\/p>\n<h4>Ready to unlock deeper insights? Connect with us today to see how QualBoard can elevate your research.<\/h4>\n<p><a class=\"button\" href=\"https:\/\/discover.sago.com\/QualBoard-Demo.html\" target=\"_blank\" rel=\"noopener\">Book a consultation now.<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Learn how SSRS used QualBoard to capture real-time qual insights throughout the 2024 U.S. presidential debate.<\/p>\n","protected":false},"author":6,"featured_media":9004111222026746,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[12585],"tags":[],"video":[],"filter_name_method":[13953,13952],"filter_name_product":[13958],"class_list":["post-9004111222026738","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-case-study","post_format-post-format-aside","filter_name_method-digital-qualitative","filter_name_method-qualitative","filter_name_product-qualboard"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2024\/11\/presidential-debate-analyzed-with-qualboard-800x445.png",800,445,true],"list":["https:\/\/sago.com\/wp-content\/uploads\/2024\/11\/presidential-debate-analyzed-with-qualboard-463x348.png",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2024\/11\/presidential-debate-analyzed-with-qualboard-300x200.png",300,200,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2024\/11\/presidential-debate-analyzed-with-qualboard.png",800,533,false]},"yoast_head":"<!-- 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