{"id":45284,"date":"2022-08-30T14:21:43","date_gmt":"2022-08-30T18:21:43","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/?p=45284"},"modified":"2025-12-22T02:28:48","modified_gmt":"2025-12-22T07:28:48","slug":"how-to-shift-to-first-party-data-to-drive-better-marketing-strategies","status":"publish","type":"post","link":"https:\/\/sago.com\/es\/resources\/guide\/how-to-shift-to-first-party-data-to-drive-better-marketing-strategies\/","title":{"rendered":"How to Shift Away from Cookies &#038; Third-Party Data to Drive Better Marketing Strategies"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<span data-contrast=\"auto\">As consumers demand more control over who uses their data, organizations like Google and Apple are pulling back on cookies and other tracking activities. Marketers have no choice but to shift away from third-party data sources, but they still need access data to inform their strategies and best serve their customers. That\u2019s where first-party data comes in.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Download this eBook to learn <strong>how to effectively leverage market research methods to gather first-party data<\/strong>. Discover how this shift in approach to data collection promotes transparency and establishes trust with your consumers.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text][vc_raw_html css=\u00bb\u00bb css_params=\u00bb\u00bb]JTNDc2NyaXB0JTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZqcy1uYTIuaHNmb3Jtcy5uZXQlMkZmb3JtcyUyRmVtYmVkJTJGZGV2ZWxvcGVyJTJGMjQzNjk3MzM2LmpzJTIyJTIwZGVmZXIlM0UlM0MlMkZzY3JpcHQlM0UlMEQlMEElM0NkaXYlMjBjbGFzcyUzRCUyMmhzLWZvcm0taHRtbCUyMiUyMGRhdGEtcmVnaW9uJTNEJTIybmEyJTIyJTIwZGF0YS1mb3JtLWlkJTNEJTIyMjRhZjA5Y2ItM2M3Mi00MWRmLWFhZmUtOThhNTRmZTZkNDllJTIyJTIwZGF0YS1wb3J0YWwtaWQlM0QlMjIyNDM2OTczMzYlMjIlM0UlM0MlMkZkaXYlM0U=[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover how to use market research to collect first-party data critical to marketing strategy success. <\/p>\n","protected":false},"author":19,"featured_media":45286,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13939],"tags":[16531,16530],"video":[],"filter_name_method":[],"filter_name_product":[],"class_list":["post-45284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide","tag-cookies","tag-third-party-data"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2022\/09\/Cookies-Third-Party-Data-800x445.jpg",800,445,true],"list":["https:\/\/sago.com\/wp-content\/uploads\/2022\/09\/Cookies-Third-Party-Data-463x348.jpg",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2022\/09\/Cookies-Third-Party-Data-300x200.jpg",300,200,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2022\/09\/Cookies-Third-Party-Data.jpg",800,533,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Shift to First-Party Data to Drive Better Marketing Strategies<\/title>\n<meta name=\"description\" content=\"Learn how to effectively gather first-party data to establish trust with consumers and improve your marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sago.com\/es\/resources\/guide\/how-to-shift-to-first-party-data-to-drive-better-marketing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Shift Away from Cookies &amp; Third-Party Data to Drive Better Marketing Strategies\" \/>\n<meta property=\"og:description\" content=\"Learn how to effectively gather first-party data to establish trust with consumers and improve your marketing strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sago.com\/es\/resources\/guide\/how-to-shift-to-first-party-data-to-drive-better-marketing-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Sago\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sagomrx\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-30T18:21:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T07:28:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sago.com\/wp-content\/uploads\/2022\/09\/Cookies-Third-Party-Data.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Susan Han\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sagomrx\" \/>\n<meta name=\"twitter:site\" content=\"@sagomrx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Han\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sago.com\\\/es\\\/resources\\\/guide\\\/how-to-shift-to-first-party-data-to-drive-better-marketing-strategies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sago.com\\\/es\\\/resources\\\/guide\\\/how-to-shift-to-first-party-data-to-drive-better-marketing-strategies\\\/\"},\"author\":{\"name\":\"Susan Han\",\"@id\":\"https:\\\/\\\/sago.com\\\/es\\\/#\\\/schema\\\/person\\\/0baff56ee370f2888c2f4f568eb0a9f6\"},\"headline\":\"How to Shift Away from Cookies &#038; 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