{"id":45246,"date":"2022-09-01T18:40:43","date_gmt":"2022-09-01T22:40:43","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/?p=45246"},"modified":"2023-02-24T16:55:10","modified_gmt":"2023-02-24T21:55:10","slug":"building-brand-trust-in-a-recession","status":"publish","type":"post","link":"https:\/\/sago.com\/es\/resources\/blog\/building-brand-trust-in-a-recession\/","title":{"rendered":"Building Brand Trust in a Recession"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=\u00bb.vc_custom_1677275629811{border-left-width: 7px !important;padding-left: 15px !important;border-left-color: #6bc073 !important;border-left-style: solid !important;}\u00bb]<strong>Key Takeaways:\u00a0<\/strong><\/p>\n<ul>\n<li>Good branding is key to growing your business while maintaining your customers\u2019 happiness and allows you to build trust and achieve loyalty during a recession.<\/li>\n<li>A study of over 3,000 clients from 20 top financial institutions showed consumers are skeptical of business practices, meaning trust is something that is earned from consumers over time.<\/li>\n<li>Measure and extrapolate data from your interactions with your consumers to improve lifetime value.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]In times of recession, it\u2019s important to know how to keep your business afloat and your customers happy. Consumers will set stricter boundaries for themselves when it comes to their purchasing habits. This decision stems from a feeling of fear and uncertainty.<\/p>\n<p>As a business, it\u2019s your job to understand and respect these boundaries while also navigating through them, so you can continue growing your business while ensuring your customers are happy.<\/p>\n<p>And the best way to do that? Good branding.<\/p>\n<p>No matter the state of the world, your branding strategies will determine where you fit in. Branding is how you build trust with your consumers and achieve loyalty, which is especially crucial during recessions.<\/p>\n<p><strong>While you should strive to have a solid relationship with your consumers all the time, it\u2019s especially important to think of ways to continue building brand trust in a downturn.<\/strong><\/p>\n<p>In this article, we\u2019ll walk through five takeaways we found in our <a href=\"https:\/\/sago.com\/resources\/blog\/research-report-us-consumer-trends-in-finance\/\">2022 US Banking Industry Loyalty Report<\/a>, so you can better understand how to maintain brand trust:<\/p>\n<ol>\n<li>Share the \u201cWhy\u201d Behind Your Business\u2019 Purpose<\/li>\n<li>Don\u2019t Expect Your Customers to Be Loyal<\/li>\n<li>Let Your Consumers Create Your Profiles<\/li>\n<li>Focus on Honesty and Transparency<\/li>\n<li>Always Be Researching, Learning, and Improving<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2>1. Share the \u201cWhy\u201d Behind Your Business\u2019 Purpose<\/h2>\n<p>As a business owner, one of the most important questions you should ask yourself is, \u201cHow do I want to be perceived?\u201d Then, make sure that answer is reflected not only in your mission statement, but in every aspect of your business. Consumers will come to you for your product or service, but they will stay if they feel like you are trustworthy. This will make it more likely that they stay loyal to you, even in times of hardship.<\/p>\n<p>&nbsp;<\/p>\n<h2>2. Don\u2019t Expect Your Customers to Be Loyal<\/h2>\n<p>Regardless of how great your business is, you can\u2019t assume your target audience already knows you. You also can\u2019t expect them to get to know you without laying the groundwork. Do not expect loyalty from your customers \u2014 earn it.<\/p>\n<p>In our <a href=\"https:\/\/sago.com\/resources\/blog\/research-report-us-consumer-trends-in-finance\/\">2022 US Banking Industry Loyalty Report<\/a>, we completed a syndicated study of over 3,000 clients from 20 top financial institutions. Results showed consumers are skeptical of business practices, which makes reaching them all the more difficult.<\/p>\n<p><strong>Simply existing isn\u2019t enough anymore.<\/strong><\/p>\n<p>For example, one of the key findings from this study saw 21 percent higher loyalty levels for new digital competitors versus older national banks. Why? Because these companies use technology to their advantage to reach their customer base and be more transparent with them.<\/p>\n<p>&nbsp;<\/p>\n<h2>3. Let Your Consumers Create Their Profiles<\/h2>\n<p>When it comes to creating a strong strategy, having customer profiles, or personas, is a great way to facilitate the process of ideating and executing new plans. While it can be tempting to create profiles from your own understanding of your business, it can lead you down a road on which you put people into boxes where they don\u2019t belong.<\/p>\n<p>Instead, you should listen to their wants and needs, letting their feelings and beliefs drive your strategy every step of the way. Regardless of how great your product or service is or how well you advertise it, it won\u2019t be the main reason people buy from you. The majority of customer decisions are led by how they feel about you.<\/p>\n<p>According to a 2015 study by <a href=\"https:\/\/hbr.org\/2015\/11\/the-new-science-of-customer-emotions\">Harvest Business Review<\/a>, customers that are highly engaged and fully connected with a brand are 52 percent more valuable than those who are not.<\/p>\n<p>Today, consumers are even more concerned with dishonesty and fraud within companies and are constantly bombarded by advertisements and offers daily, so this percentage has presumably risen considerably as we make our way into the latter half of 2022.<\/p>\n<p>&nbsp;<\/p>\n<h2>4. Focus on Honesty and Transparency<\/h2>\n<p>Every successful strategy has metrics to back it up, but that doesn\u2019t make the numbers the only important aspect of a good plan. When you don\u2019t have actual statistics to drive your ideas forward, pay attention to how you want your customers to feel about your brand. Stay open and honest while delivering the results you promised.<\/p>\n<p>The best thing you can do is say what you do and do what you say. That way, your customers know they can rely on you, even through a recession. Plus, this kind of value extends beyond just one customer.<\/p>\n<p>A <a href=\"https:\/\/www.forrester.com\/report\/The-US-Customer-Experience-Index-2020\/RES161037?objectid=RES161037\">2020 trend report<\/a> by Forrester indicated 76 percent of customers say they will stay with a business if they feel appreciated, 80 percent will spend more time and money, and 87 percent will recommend the business to others.<\/p>\n<p>&nbsp;<\/p>\n<h2>5. Always Be Researching, Learning, and Improving<\/h2>\n<p>Even a successful business should never stop growing, and the key to doing that is to constantly measure and extrapolate data from your interactions with your consumers. That way, your loyal customers offer a lifetime value rather than just \u201cin the moment\u201d value.<\/p>\n<p>There are plenty of ways you can measure your customer loyalty levels, including programmatic, purchase, engagement, and corporate measurements. These methods will give you a well-rounded view of your interactions with customers through loyalty programs, purchases, advertising, and more.<\/p>\n<p>&nbsp;<\/p>\n<h2>The Bottom Line<\/h2>\n<p>Recessions are hard for businesses and consumers alike, so learning how to navigate them is crucial. No two downturns in the economy are 100 percent the same, but you can still make some general assumptions that will help you better prepare for the next time.<\/p>\n<p>The best thing you can do as a business is to listen to your customers\u2019 evolving needs, be predictable and transparent, and focus on growing with your customers instead of just on your own.<\/p>\n<p>If you want to learn more about building your brand, check out our <a href=\"https:\/\/sago.com\/resources\/blog\/research-report-us-consumer-trends-in-finance\/\">2022 US Banking Industry Loyalty Report<\/a> in its entirety or <a href=\"https:\/\/sago.com\/resources\/blog\/research-report-us-consumer-trends-in-finance\/\">get in touch<\/a> with our team to discuss your research needs today.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The takeaways from our research into banks\u2019 lost business apply to what you\u2019re doing right now.<\/p>\n","protected":false},"author":19,"featured_media":45251,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13932],"tags":[16528,16529],"video":[],"filter_name_method":[13951],"filter_name_product":[],"class_list":["post-45246","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-blog","tag-brand-trust","tag-recession","post_format-post-format-aside","filter_name_method-quantitative"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2022\/09\/Building-Brand-Trust-in-a-Recession-800x445.jpg",800,445,true],"list":["https:\/\/sago.com\/wp-content\/uploads\/2022\/09\/Building-Brand-Trust-in-a-Recession-463x348.jpg",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2022\/09\/Building-Brand-Trust-in-a-Recession-300x200.jpg",300,200,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2022\/09\/Building-Brand-Trust-in-a-Recession.jpg",800,533,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building Brand Trust in a Recession | Sago<\/title>\n<meta name=\"description\" content=\"Building trust with your consumer base is crucial for the success of your business. 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Research reveals five key ways to build trust, even during a recession.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sago.com\/es\/resources\/blog\/building-brand-trust-in-a-recession\/\" \/>\n<meta property=\"og:site_name\" content=\"Sago\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sagomrx\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-01T22:40:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-24T21:55:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sago.com\/wp-content\/uploads\/2022\/09\/Building-Brand-Trust-in-a-Recession.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Susan Han\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sagomrx\" \/>\n<meta name=\"twitter:site\" content=\"@sagomrx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Han\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sago.com\\\/es\\\/resources\\\/blog\\\/building-brand-trust-in-a-recession\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sago.com\\\/es\\\/resources\\\/blog\\\/building-brand-trust-in-a-recession\\\/\"},\"author\":{\"name\":\"Susan Han\",\"@id\":\"https:\\\/\\\/sago.com\\\/es\\\/#\\\/schema\\\/person\\\/0baff56ee370f2888c2f4f568eb0a9f6\"},\"headline\":\"Building Brand Trust in a Recession\",\"datePublished\":\"2022-09-01T22:40:43+00:00\",\"dateModified\":\"2023-02-24T21:55:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sago.com\\\/es\\\/resources\\\/blog\\\/building-brand-trust-in-a-recession\\\/\"},\"wordCount\":1087,\"publisher\":{\"@id\":\"https:\\\/\\\/sago.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sago.com\\\/es\\\/resources\\\/blog\\\/building-brand-trust-in-a-recession\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Building-Brand-Trust-in-a-Recession.jpg\",\"keywords\":[\"brand trust\",\"recession\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sago.com\\\/es\\\/resources\\\/blog\\\/building-brand-trust-in-a-recession\\\/\",\"url\":\"https:\\\/\\\/sago.com\\\/es\\\/resources\\\/blog\\\/building-brand-trust-in-a-recession\\\/\",\"name\":\"Building Brand Trust in a Recession | Sago\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sago.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sago.com\\\/es\\\/resources\\\/blog\\\/building-brand-trust-in-a-recession\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sago.com\\\/es\\\/resources\\\/blog\\\/building-brand-trust-in-a-recession\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Building-Brand-Trust-in-a-Recession.jpg\",\"datePublished\":\"2022-09-01T22:40:43+00:00\",\"dateModified\":\"2023-02-24T21:55:10+00:00\",\"description\":\"Building trust with your consumer base is crucial for the success of your business. 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