{"id":43534,"date":"2022-06-02T13:45:24","date_gmt":"2022-06-02T17:45:24","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/?p=43534"},"modified":"2023-02-23T09:26:55","modified_gmt":"2023-02-23T14:26:55","slug":"tips-to-select-right-agile-research-technology","status":"publish","type":"post","link":"https:\/\/sago.com\/es\/resources\/blog\/tips-to-select-right-agile-research-technology\/","title":{"rendered":"Tips to Select the Right Agile Research Technology"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<span data-contrast=\"auto\">Agile research technology streamlines business decision making with quick-turn, repeatable consumer insights.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This technology enables you to automate much of the setup and fieldwork, speeding up the process and keeping your research truly agile. While this could be one of the most fun steps in your agile transformation, it can also feel overwhelming. With more than 1,200 research technologies (and growing all the time), how do you determine which one(s) are best for your organization?\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4>Questions to Help You Choose the Right Agile Research Technology<\/h4>\n<ul>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,4],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Would you want a partner to guide you on this journey today (for zero to six months), tomorrow (for seven to 12 months) or in the future (for the next one to three years)?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,4],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">How much do you need to invest or how much are you willing to invest in technology to begin with, and then to scale in the future?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,4],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">What are the biggest challenges holding you back from integrating technology into your research process?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">With the answers to these questions in mind, you can begin to outline your needs. Consider who needs to use the technology and what their skill levels may be.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4>Who Uses Agile Research Technology?<\/h4>\n<p>[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1677162403098{margin-right: 15px !important;margin-bottom: 30px !important;margin-left: 15px !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #00869d !important;}\u00bb]<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"25%\"><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/Non-Researcher-Icon-150x150.png\"  alt=\"sago\"  width=\"150\" height=\"150\" \/><\/td>\n<td><span style=\"color: #ffffff; font-size: 22px;\"><strong>The Non-Researcher<\/strong><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><strong>Example roles:<\/strong>\u00a0<span class=\"TextRun SCXW261316992 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW261316992 BCX0\">marketers, product managers, CX and UX managers<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW261316992 BCX0\"><span class=\"SCXW261316992 BCX0\">\u00a0<\/span><\/span><\/span><br \/>\n<span style=\"color: #ffffff;\"><strong>Research expertise:<\/strong>\u00a0<span class=\"TextRun SCXW261316992 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW261316992 BCX0\">little to none<\/span><\/span><\/span><br \/>\n<span style=\"color: #ffffff;\"><strong>Needs:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #ffffff;\"><span class=\"TextRun SCXW105611181 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW105611181 BCX0\">Quick access to consumer feedback on their projects<\/span><\/span><span class=\"EOP SCXW105611181 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/li>\n<li><span class=\"TextRun SCXW127533820 BCX0\" lang=\"EN-GB\" style=\"color: #ffffff;\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW127533820 BCX0\">Reliable data without complicated setup<\/span><\/span><\/li>\n<li><span style=\"color: #ffffff;\"><span class=\"TextRun SCXW213519177 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW213519177 BCX0\">Access to different consumer segments<\/span><\/span><span class=\"EOP SCXW213519177 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1677162414633{margin-top: 15px !important;margin-right: 15px !important;margin-bottom: 30px !important;margin-left: 15px !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #00869d !important;}\u00bb]<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"25%\"><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-43605 size-thumbnail\" src=\"https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/Researcher-Icon-150x150.png\"  alt=\"sago\"  width=\"150\" height=\"150\" \/><\/td>\n<td><span style=\"color: #ffffff; font-size: 22px;\"><strong>The Researcher<\/strong><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><strong>Example roles: <\/strong>research analyst, insights manager<strong><br \/>\nResearch expertise: <\/strong>intermediate to high<strong><br \/>\nNeeds:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #ffffff;\">Quick delivery of insights to decision-makers<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Independent setup of a variety of projects<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Advanced audience selection<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text][vc_column_text]Most organizations have a combination of both types of users, perhaps leaning more toward one or the other. Once you understand who needs to use the research technology, make a list of must-have and nice-to-have features.\u00a0\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4>Agile Research Technology Features<\/h4>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Customizable survey templates<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Sharing of custom templates across teams<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Wide variety of solutions and tools\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Different user settings and controls<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Access to quantitative and qualitative methods<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Flexible but reliable sample access<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Clear and robust reporting<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Once you have a clear picture of what your needs and wants are, evaluate providers accordingly, alongside pricing structures and support provided. Ask:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Does a subscription-based or pay-as-you-go model work best for your organization?\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Would you want help with initial training and onboarding of your team to the research technology?\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Do you want ongoing support that anyone on the team can access as they need it?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Armed with your wants and needs, your top research technology options quickly become clear. Browse the databases of research technology providers on InsightPlatforms.com or GreenBook.org.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-contrast=\"auto\">Your needs today may change tomorrow, so if you can avoid changing technologies it will make the natural evolution simpler. You need a technology that grows with you, starting where you are now and adapting as you become more agile.\u00a0 Considering all of this from the outset makes selecting your research technology easier and your agile research transformation more successful.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>If you missed the previous steps, head on over to:<\/p>\n<ul>\n<li><a href=\"https:\/\/sago.com\/blog\/how-to-build-foundation-for-agile-research\/\">Step 1: <span lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\">Conduct an Agile Readiness Assessment<\/span>\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/sago.com\/blog\/how-to-get-leadership-buy-in-for-agile-research\/\">Step 2: <\/a><a href=\"https:\/\/sago.com\/blog\/how-to-get-leadership-buy-in-for-agile-research\/\"><span lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\">Get Leadership Buy-in for Agile Research<\/span><\/a><\/li>\n<\/ul>\n<p>Or read on to:<\/p>\n<ul>\n<li><a href=\"https:\/\/sago.com\/blog\/how-to-shift-culture-toward-agile-research\/\"><span lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\">Step 4: <span lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\">Shift Your Culture Toward Agile Research<\/span><\/span><\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Agile research technology streamlines business decision making with quick-turn, repeatable consumer insights.\u00a0 This technology enables you to automate much of the setup and fieldwork, speeding up the process and keeping your research truly agile. While this could be one of the most fun steps in your agile transformation, it can also feel overwhelming. With more [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":43545,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13932],"tags":[13987,13998,13927],"video":[],"filter_name_method":[13993],"filter_name_product":[13966],"class_list":["post-43534","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-blog","tag-agile-research","tag-consumer-insights","tag-methodify","post_format-post-format-aside","filter_name_method-self-serve","filter_name_product-methodify"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/Thumbnail_Article-03_V3.png",800,440,false],"list":["https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/Thumbnail_Article-03_V3-463x348.png",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/Thumbnail_Article-03_V3-300x165.png",300,165,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/Thumbnail_Article-03_V3.png",800,440,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tips to Select the Right Agile Research Technology | Sago<\/title>\n<meta name=\"description\" content=\"Agile research technology enables you to automate much of the setup and fieldwork, speeding up the process and keeping your research truly agile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sago.com\/es\/resources\/blog\/tips-to-select-right-agile-research-technology\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips to Select the Right Agile Research Technology\" \/>\n<meta property=\"og:description\" content=\"Agile research technology enables you to automate much of the setup and fieldwork, speeding up the 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