{"id":6978,"date":"2017-01-26T16:59:12","date_gmt":"2017-01-26T16:59:12","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/\/stagingemotional-measures\/"},"modified":"2024-03-19T11:36:32","modified_gmt":"2024-03-19T15:36:32","slug":"emotional-measures","status":"publish","type":"page","link":"https:\/\/sago.com\/es\/soluciones\/cualitativo\/research-labs\/emotional-measures\/","title":{"rendered":"Emotional Measures"},"content":{"rendered":"

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Emotional & Behavioral Testing Labs<\/h2>\n

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Biometric Testing<\/h3>\n

Utilize biometric labs to conduct scientifically valid message testing that will optimize your clients’ ability to create and deliver brand messages that powerfully connect with the minds of their target. Differentiate between cognitive and emotional responses to stimuli revealed through nervous system activity that participants cannot fully share via self-report methods.<\/p>\n

Biometric measures index brain processes during real-time message exposure, on an instant-by-instant level, capturing data that reveal specific effects of message features that lay the foundation for persuasion.<\/p>\n

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EEG Neuromarketing<\/h3>\n

Measure and track changes in subconscious responses to media to optimize your client\u2019s ability to create and deliver brand messages that connect with the emotions of their targets.<\/p>\n

Capture your data quickly and cost-effectively, using IVP\u2019s\u00a0MobiLAB\u2122 EEG<\/strong> neuromarketing lab, powered by Neurospire. \u00a0This Lab uses brain-imaging technology to scientifically measure subconscious emotional responses to stimuli, revealed through brainwaves across the cortex. Raw brainwave responses are decoded into emotional engagement scores and reported to the moderator in real time. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=\u00bbtop\u00bb gap=\u00bb35″ animation_type=\u00bbfadeIn\u00bb css=\u00bb.vc_custom_1687543589248{padding-bottom: 30px !important;}\u00bb][vc_column_inner width=\u00bb1\/2″][vc_single_image image=\u00bb9004111222020090″ img_size=\u00bbfull\u00bb label=\u00bb\u00bb el_class=\u00bbsagoimage\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″ css=\u00bb.vc_custom_1488317918161{padding-right: 20px !important;padding-left: 20px !important;}\u00bb][vc_column_text]<\/p>\n

Integrated Emotional & Behavioral Measures<\/h3>\n

MobiLAB\u2122 Integrated<\/strong>\u00a0provides fast, comprehensive behavioral and emotional measures integrated into one lab.<\/p>\n

The Imotions platform and dedicated IVP System Operator allow you to combine and synchronize responses to your stimuli, capturing behavioral and emotional measures from Eye Tracking, Facial Coding, EEG, GSR, EMG, ECG plus self-report surveys.<\/p>\n

Imotions flexible lab setups offer solutions for various scenarios for screen-based stimuli, simulated or real-life environments, interviews, or objects and devices.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=\u00bbmiddle\u00bb gap=\u00bb35″ css=\u00bb.vc_custom_1687543574237{padding-bottom: 30px !important;}\u00bb][vc_column_inner width=\u00bb1\/2″][vc_single_image image=\u00bb9004111222020070″ img_size=\u00bblarge\u00bb el_class=\u00bbsagoimage\u00bb label=\u00bb\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″ css=\u00bb.vc_custom_1488318311165{padding-right: 20px !important;padding-left: 20px !important;}\u00bb][vc_column_text]<\/p>\n

Facial Coding for Qualitative Research<\/h3>\n

Measure emotional response through facial expression.\u00a0MobiLAB\u2122 FC<\/strong>\u00a0facial coding tool integrates Affectiva\u2019s Affdex technology and Imotions platform for moderator use in qualitative in-depth interviews to passively measure emotional response to stimuli.<\/p>\n

Respondents view stimuli online; streamed media, such as ads, trailers and TV programs. Facial expressions are captured by the laptop webcam and emotional feedback is analyzed and reported to the moderator to allow deeper discussion.<\/p>\n

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