{"id":9004111222022014,"date":"2023-11-27T13:57:16","date_gmt":"2023-11-27T18:57:16","guid":{"rendered":"https:\/\/3c98cd88ae.nxcli.io\/?p=9004111222022014"},"modified":"2023-11-27T15:42:13","modified_gmt":"2023-11-27T20:42:13","slug":"isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry","status":"publish","type":"post","link":"https:\/\/sago.com\/en\/resources\/blog\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\/","title":{"rendered":"Isaac Rogers Answers Your Questions on the State of the MR Industry"},"content":{"rendered":"

Sago President Isaac Rogers hosted an \u201cAsk Me Anything\u201d webinar that was all about unraveling the mind-blowing changes happening in the industry. We dove deep into the juicy details, discussing burning questions like where businesses should put their money during these unpredictable times. Read on as we unravel more of Isaac’s enlightening answers to your pressing queries.<\/p>\n

[vc_column_text el_class=”calloutmatte”]<\/p>\n

Uncover the trends and transformations in the market research industry by watching
\nIsaac Roger\u2019s Ask Me Anything webinar.<\/h4>\n

Watch Now<\/a>[vc_column_text][\/vc_column_text]<\/p>\n

Will in-person facilities be utilized the same as pre-Covid?<\/h3>\n

So far, we are seeing that there is a shift in the way that people are using facilities post-Covid. There are three main trends we have observed. First, we\u2019re seeing a lot more usability studies and things that require touch, taste, and smell. In many ways, our facilities look much more like \u201clabs “than ever before Covid.<\/p>\n

The second trend is that we aren\u2019t seeing as many stereotypical groups on common research topics like concept and advertising testing. For the most part, those have really stayed online. You get to address a nationwide audience, and I think clients have realized they can execute those effectively online with today\u2019s modern tools.<\/p>\n

The final trend is that we aren\u2019t seeing as many client observers as before. Our back rooms just aren\u2019t as full for the same type of study as we would\u2019ve done many years ago. There\u2019s something about sitting six feet from your consumer and seeing how they unbox your product or how they talk about your service. I\u2019d love to see those back. Rooms fill up more than they are today because I think we\u2019re missing that empathetic aspect you get from sitting so close to your customers.<\/p>\n

What is the next wave in terms of earning engagement from the right respondents for qualitative work?<\/h3>\n

I think we need to take a good, hard look at what we put our respondents through to even get into research in the first place. One of my favorite soapboxes is to talk about screeners. I mentioned that a little bit in the webinar. Screeners have gotten ridiculously long and terribly complicated. I can\u2019t tell you that all this complexity is giving us better audiences in our research. In fact, they might do the opposite. We all need to realize that we are competing these days with other ways people can fill their time or get rewarded for their opinions. We need to realize that the process of recruiting respondents needs to be modernized if we\u2019re going to continue to bring in populations we want to talk to.<\/p>\n

What’s your advice on how to combat ChatGPT responses on qualitative research?<\/h3>\n

We have detected the use of ChatGPT in many forms of research\u2014even the screening process. It\u2019s definitely something we all need to be aware of. We\u2019ve been able to build in some detection tools and even some simple things like the ability to tell if somebody pasted an answer from somewhere else versus typing it in manually. So, there are some things we can certainly do. Honestly, one of the more effective things we can do is to notify respondents that we\u2019re aware that ChatGPT exists, and that if they use ChatGPT in any way, they will be excluded from the study and any future studies. Just making people aware that we are watching for it is a big step in the right direction.<\/p>\n

We have seen a deferral of all market research into 2024 (we hope) among our medical device\/diagnostic clients during the last few months. Have you seen this pause across other healthcare markets, or is this unique to our specialization?<\/h3>\n

There have been pockets that we hear this more often. Medical device research isn\u2019t one that, frankly, I\u2019ve come across as a distinct area of concern, but you could be right. There have definitely been some areas that have pushed their research into the new year to see how this year settles economically. On the other hand, we\u2019ve seen absolute explosions in a couple of our product lines in the last couple of months that seemed like they came out of nowhere. In-home use testing and digital qual<\/a> are both growing faster than we forecasted. Right now, it seems like for every group that says they are seeing delays, another group is actually accelerating their spending.<\/p>\n

In your opinion, what’s the future of working with multicultural audiences given AI?<\/h3>\n

That\u2019s a great question. Many of the large learning models are built around the English language, and, even more to the point, the US cultural lens. We recently had a client that was using some training data, and they got some really bizarre results. They realized while they assumed they were talking to British customers, a few Australians had snuck into the mix, and it was throwing off the AI interpretation of the results because they used different words to describe things. It\u2019s my hope that, as these models begin to expand, we will be able to develop the same outputs from all cultures in the future. But it will take some time for the day to catch up and be part of the training models.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Find out how the market research industry is transforming with Sago President, Isaac Rogers.<\/p>\n","protected":false},"author":6,"featured_media":9004111222021647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13932],"tags":[],"video":[],"filter_name_method":[],"filter_name_product":[],"class_list":["post-9004111222022014","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-blog","post_format-post-format-aside"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2023\/10\/ask-me-anything-webinar-800x445.png",800,445,true],"list":["https:\/\/sago.com\/wp-content\/uploads\/2023\/10\/ask-me-anything-webinar-463x348.png",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2023\/10\/ask-me-anything-webinar-300x200.png",300,200,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2023\/10\/ask-me-anything-webinar.png",800,533,false]},"yoast_head":"\nIsaac Rogers Answers Your Questions on the State of the MR Industry<\/title>\n<meta name=\"description\" content=\"Discover Sago President Isaac Rogers\u2019s insights on the latest trends when it comes to in-person facilities and earning engagement from respondents.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sago.com\/en\/resources\/blog\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Isaac Rogers Answers Your Questions on the State of the MR Industry\" \/>\n<meta property=\"og:description\" content=\"Discover Sago President Isaac Rogers\u2019s insights on the latest trends when it comes to in-person facilities and earning engagement from respondents.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sago.com\/en\/resources\/blog\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Sago\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sagomrx\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-27T18:57:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-27T20:42:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sago.com\/wp-content\/uploads\/2023\/10\/ask-me-anything-webinar.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Erin Jewell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sagomrx\" \/>\n<meta name=\"twitter:site\" content=\"@sagomrx\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erin Jewell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\\\/\"},\"author\":{\"name\":\"Erin Jewell\",\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/#\\\/schema\\\/person\\\/12466b8b51795a9bae3386e004e7e3fe\"},\"headline\":\"Isaac Rogers Answers Your Questions on the State of the MR Industry\",\"datePublished\":\"2023-11-27T18:57:16+00:00\",\"dateModified\":\"2023-11-27T20:42:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\\\/\"},\"wordCount\":909,\"publisher\":{\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/ask-me-anything-webinar.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\\\/\",\"url\":\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\\\/\",\"name\":\"Isaac Rogers Answers Your Questions on the State of the MR Industry\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/ask-me-anything-webinar.png\",\"datePublished\":\"2023-11-27T18:57:16+00:00\",\"dateModified\":\"2023-11-27T20:42:13+00:00\",\"description\":\"Discover Sago President Isaac Rogers\u2019s insights on the latest trends when it comes to in-person facilities and earning engagement from respondents.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/ask-me-anything-webinar.png\",\"contentUrl\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/ask-me-anything-webinar.png\",\"width\":800,\"height\":533,\"caption\":\"ask me anything webinar\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sago.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Isaac Rogers Answers Your Questions on the State of the MR Industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/sago.com\\\/en\\\/\",\"name\":\"Sago\",\"description\":\"Adaptable Solutions. Confident Decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sago.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/#organization\",\"name\":\"Sago\",\"url\":\"https:\\\/\\\/sago.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/3c98cd88ae.nxcli.io\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Sago-Standard-Logo.jpg\",\"contentUrl\":\"https:\\\/\\\/3c98cd88ae.nxcli.io\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Sago-Standard-Logo.jpg\",\"width\":200,\"height\":200,\"caption\":\"Sago\"},\"image\":{\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sagomrx\",\"https:\\\/\\\/x.com\\\/sagomrx\",\"https:\\\/\\\/www.instagram.com\\\/sagomrx\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@sago-mrx\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sago-mrx\\\/\",\"https:\\\/\\\/vimeo.com\\\/sagomrx\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/#\\\/schema\\\/person\\\/12466b8b51795a9bae3386e004e7e3fe\",\"name\":\"Erin Jewell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fdc90316473efc83125d7c209bd247e851d4c8d335d542537629dc228a32fe42?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fdc90316473efc83125d7c209bd247e851d4c8d335d542537629dc228a32fe42?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fdc90316473efc83125d7c209bd247e851d4c8d335d542537629dc228a32fe42?s=96&d=mm&r=g\",\"caption\":\"Erin Jewell\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Isaac Rogers Answers Your Questions on the State of the MR Industry","description":"Discover Sago President Isaac Rogers\u2019s insights on the latest trends when it comes to in-person facilities and earning engagement from respondents.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sago.com\/en\/resources\/blog\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\/","og_locale":"en_US","og_type":"article","og_title":"Isaac Rogers Answers Your Questions on the State of the MR Industry","og_description":"Discover Sago President Isaac Rogers\u2019s insights on the latest trends when it comes to in-person facilities and earning engagement from respondents.","og_url":"https:\/\/sago.com\/en\/resources\/blog\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\/","og_site_name":"Sago","article_publisher":"https:\/\/www.facebook.com\/sagomrx","article_published_time":"2023-11-27T18:57:16+00:00","article_modified_time":"2023-11-27T20:42:13+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/sago.com\/wp-content\/uploads\/2023\/10\/ask-me-anything-webinar.png","type":"image\/png"}],"author":"Erin Jewell","twitter_card":"summary_large_image","twitter_creator":"@sagomrx","twitter_site":"@sagomrx","twitter_misc":{"Written by":"Erin Jewell","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sago.com\/en\/resources\/blog\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\/#article","isPartOf":{"@id":"https:\/\/sago.com\/en\/resources\/blog\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\/"},"author":{"name":"Erin Jewell","@id":"https:\/\/sago.com\/en\/#\/schema\/person\/12466b8b51795a9bae3386e004e7e3fe"},"headline":"Isaac Rogers Answers Your Questions on the State of the MR Industry","datePublished":"2023-11-27T18:57:16+00:00","dateModified":"2023-11-27T20:42:13+00:00","mainEntityOfPage":{"@id":"https:\/\/sago.com\/en\/resources\/blog\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\/"},"wordCount":909,"publisher":{"@id":"https:\/\/sago.com\/en\/#organization"},"image":{"@id":"https:\/\/sago.com\/en\/resources\/blog\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/sago.com\/wp-content\/uploads\/2023\/10\/ask-me-anything-webinar.png","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sago.com\/en\/resources\/blog\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\/","url":"https:\/\/sago.com\/en\/resources\/blog\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\/","name":"Isaac Rogers Answers Your Questions on the State of the MR Industry","isPartOf":{"@id":"https:\/\/sago.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sago.com\/en\/resources\/blog\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\/#primaryimage"},"image":{"@id":"https:\/\/sago.com\/en\/resources\/blog\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/sago.com\/wp-content\/uploads\/2023\/10\/ask-me-anything-webinar.png","datePublished":"2023-11-27T18:57:16+00:00","dateModified":"2023-11-27T20:42:13+00:00","description":"Discover Sago President Isaac Rogers\u2019s insights on the latest trends when it comes to in-person facilities and earning engagement from respondents.","breadcrumb":{"@id":"https:\/\/sago.com\/en\/resources\/blog\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sago.com\/en\/resources\/blog\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sago.com\/en\/resources\/blog\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\/#primaryimage","url":"https:\/\/sago.com\/wp-content\/uploads\/2023\/10\/ask-me-anything-webinar.png","contentUrl":"https:\/\/sago.com\/wp-content\/uploads\/2023\/10\/ask-me-anything-webinar.png","width":800,"height":533,"caption":"ask me anything webinar"},{"@type":"BreadcrumbList","@id":"https:\/\/sago.com\/en\/resources\/blog\/isaac-rogers-answers-your-questions-on-the-state-of-the-mr-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sago.com\/en\/"},{"@type":"ListItem","position":2,"name":"Isaac Rogers Answers Your Questions on the State of the MR Industry"}]},{"@type":"WebSite","@id":"https:\/\/sago.com\/en\/#website","url":"https:\/\/sago.com\/en\/","name":"Sago","description":"Adaptable Solutions. Confident Decisions.","publisher":{"@id":"https:\/\/sago.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sago.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sago.com\/en\/#organization","name":"Sago","url":"https:\/\/sago.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sago.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/3c98cd88ae.nxcli.io\/wp-content\/uploads\/2023\/02\/Sago-Standard-Logo.jpg","contentUrl":"https:\/\/3c98cd88ae.nxcli.io\/wp-content\/uploads\/2023\/02\/Sago-Standard-Logo.jpg","width":200,"height":200,"caption":"Sago"},"image":{"@id":"https:\/\/sago.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sagomrx","https:\/\/x.com\/sagomrx","https:\/\/www.instagram.com\/sagomrx\/","https:\/\/www.youtube.com\/@sago-mrx","https:\/\/www.linkedin.com\/company\/sago-mrx\/","https:\/\/vimeo.com\/sagomrx"]},{"@type":"Person","@id":"https:\/\/sago.com\/en\/#\/schema\/person\/12466b8b51795a9bae3386e004e7e3fe","name":"Erin Jewell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/fdc90316473efc83125d7c209bd247e851d4c8d335d542537629dc228a32fe42?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fdc90316473efc83125d7c209bd247e851d4c8d335d542537629dc228a32fe42?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fdc90316473efc83125d7c209bd247e851d4c8d335d542537629dc228a32fe42?s=96&d=mm&r=g","caption":"Erin Jewell"}}]}},"_links":{"self":[{"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/posts\/9004111222022014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/comments?post=9004111222022014"}],"version-history":[{"count":0,"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/posts\/9004111222022014\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/media\/9004111222021647"}],"wp:attachment":[{"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/media?parent=9004111222022014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/categories?post=9004111222022014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/tags?post=9004111222022014"},{"taxonomy":"video","embeddable":true,"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/video?post=9004111222022014"},{"taxonomy":"filter_name_method","embeddable":true,"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/filter_name_method?post=9004111222022014"},{"taxonomy":"filter_name_product","embeddable":true,"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/filter_name_product?post=9004111222022014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}