{"id":9004111222018139,"date":"2023-04-05T13:31:35","date_gmt":"2023-04-05T17:31:35","guid":{"rendered":"https:\/\/3c98cd88ae.nxcli.io\/?p=9004111222018139"},"modified":"2023-11-28T14:49:15","modified_gmt":"2023-11-28T19:49:15","slug":"ash-wade","status":"publish","type":"post","link":"https:\/\/sago.com\/en\/around-the-globe\/ash-wade\/","title":{"rendered":"Ash Wade"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<p><b><span data-contrast=\"auto\">Our Around the Globe series continues; this time, we travel to Boston, Massachusetts, to speak with Ash Wade. Ash has been a valuable revenue and sales leader at Sago since 2020 and currently serves as Executive Vice President, Revenue Operations, Sales. Read her thoughts on her purpose at Sago, the future of market research, and her favorite family ritual in the Q&amp;A below.\u00a0\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Q: What do you consider to be your purpose at Sago?\u00a0\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Ash Wade:<\/span><\/b><span data-contrast=\"auto\"> I LOVE this question. I think my primary purpose here is to lead revenue-focused transformation. Every day I have the opportunity to connect with a stellar team of gritty, adaptive, and curious peers across the Sago universe who aren\u2019t afraid to ask audacious questions, take risks, and implement transformative solutions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Q: What does the future of market research look like to you?\u00a0\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Ash Wade:<\/span><\/b><span data-contrast=\"auto\"> In recent years, clients have been hyper-focused on figuring out how to grow faster. But in today\u2019s economy, it\u2019s no longer about growing faster; it\u2019s about maximizing efficiency and the value of existing partnerships. We\u2019re reaching an exciting inflection point where clients are more open to outsourcing and working with partners like Sago to mitigate tighter hiring budgets and creeping operating margins. I see this trend providing hyper-growth opportunities for the market research industry.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Q: Do you have a favorite family ritual you\u2019re willing to share?\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Ash Wade:<\/span><\/b><span data-contrast=\"auto\"> Yes! My family loves to travel. For the last 5+ years, we\u2019ve been fortunate to vacation together and rent a home in different tropical locations. It\u2019s so much fun in the sun with tropical drinks and belly laughs. We always rent a boat, and there\u2019s typically a theme for the day. Last year it was \u201cWadechella\u201d (like Coachella) because we\u2019re huge music fans and love to dance and have a good time!<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>For this installment of our Around the Globe series, we chat with Ash Wade, the Executive Vice President, Revenue Operations, 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