{"id":57972,"date":"2023-03-23T09:00:12","date_gmt":"2023-03-23T13:00:12","guid":{"rendered":"https:\/\/3c98cd88ae.nxcli.io\/?p=57972"},"modified":"2023-03-22T13:52:09","modified_gmt":"2023-03-22T17:52:09","slug":"a-new-leaf-considerations-for-cannabis-market-research","status":"publish","type":"post","link":"https:\/\/sago.com\/en\/resources\/blog\/a-new-leaf-considerations-for-cannabis-market-research\/","title":{"rendered":"A New Leaf: Considerations for Cannabis Market Research"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text el_class=&#8221;calloutmatte&#8221;]<\/p>\n<h4>Have a Cannabis Project in Mind?<\/h4>\n<p><span class=\"TextRun SCXW7594723 BCX8\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW7594723 BCX8\">Access nearly 20,000 verified cannabis users and intenders.<\/span><\/span><br \/>\n<a class=\"button\" href=\"https:\/\/sago.com\/resources\/guide\/discover-our-canadian-cannabis-panel\/\">Download our panel book<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<p>[vc_row][vc_column][vc_column_text]<\/p>\n<p><span data-contrast=\"auto\">No longer niche, the cannabis industry has evolved rapidly over the past few years, emerging as a mainstream market rife with opportunity. In an expanding landscape of legalization, we\u2019ve seen a frenzy of grassroots entrepreneurs, governments, and established companies rush to bring new safe and innovative products to market.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">But not so fast! There are many sides to the adult-use cannabis market, and collecting data from this consumer base calls for careful consideration from researchers. Not to mention the numerous regulatory, economic, and social hurdles that come with a controlled plant that has yet to earn universal acceptance.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When it comes to cannabis market research, there are paths to data wealth, but researchers should tread carefully.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p><strong>In this article:<\/strong><\/p>\n<ul>\n<li><a href=\"#anchor1\">Quality Considerations for Clinical Research <\/a><\/li>\n<li><a href=\"#anchor2\">Pre-Market Approval (PMA) Criteria<\/a><\/li>\n<li><a href=\"#anchor3\">Drug Abuse Liability <\/a><\/li>\n<li><a href=\"#anchor4\">Cannabis Consumers Consume More Than Just Cannabis<\/a><\/li>\n<li><a href=\"#anchor5\">Comprehensive Cannabis Data Collection<\/a><\/li>\n<\/ul>\n<h3 id=\"anchor1\">1. Quality Considerations for Clinical Research<\/h3>\n<p><span class=\"TextRun SCXW232399903 BCX8\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW232399903 BCX8\">In January 2023, the FDA\u2019s Center for Drug Evaluation and Research issued its guidance, \u201c<\/span><\/span><a class=\"Hyperlink SCXW232399903 BCX8\" href=\"https:\/\/www.fda.gov\/regulatory-information\/search-fda-guidance-documents\/cannabis-and-cannabis-derived-compounds-quality-considerations-clinical-research-guidance-industry\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW232399903 BCX8\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW232399903 BCX8\">Cannabis and Cannabis-Derived Compounds: Quality Considerations for Clinical Research<\/span><\/span><\/a><span class=\"TextRun SCXW232399903 BCX8\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW232399903 BCX8\">.\u201d <\/span><span class=\"NormalTextRun SCXW232399903 BCX8\">This resource sets the standard for researchers looking to conduct human clinical cannabis trials, offering guidance on sourcing, dosage, storage, and other helpful resources.<\/span> <span class=\"NormalTextRun SCXW232399903 BCX8\">While<\/span><span class=\"NormalTextRun SCXW232399903 BCX8\"> these considerations are not <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW232399903 BCX8\">compulsary<\/span><span class=\"NormalTextRun SCXW232399903 BCX8\">, <\/span><span class=\"NormalTextRun SCXW232399903 BCX8\">adhering to these guidelines can help increase your chances of gaining pre-market approval.<\/span><\/span><span class=\"EOP SCXW232399903 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 id=\"anchor2\">2. Pre-Market Approval (PMA) Criteria<\/h3>\n<p><span class=\"TextRun SCXW265438470 BCX8\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW265438470 BCX8\">The FDA holds<\/span><span class=\"NormalTextRun SCXW265438470 BCX8\"> that<\/span><span class=\"NormalTextRun SCXW265438470 BCX8\"> any product claiming to provide therapeutic benefits in its marketing must follow the same process for pre<\/span><span class=\"NormalTextRun SCXW265438470 BCX8\">&#8211;<\/span><span class=\"NormalTextRun SCXW265438470 BCX8\">m<\/span><span class=\"NormalTextRun SCXW265438470 BCX8\">arket approval as other drugs on the market. Therefore, as with any drug, data collection around cannabis comes with strictly regulated protocols and is an important inclusion of any PMA application. Data security is of utmost importance. Other considerati<\/span><span class=\"NormalTextRun SCXW265438470 BCX8\">ons include facilities, market sites, subject panels, and data presentation.\u00a0<\/span><\/span><span class=\"EOP SCXW265438470 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 id=\"anchor3\">3. Drug Abuse Liability<\/h3>\n<p><span class=\"TextRun SCXW129338909 BCX8\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW129338909 BCX8\">For manufacturers of cannabis-derived drug products who are required to submit a New Drug Submission (Canada) or a New Drug Application (U.S.), drug abuse <\/span><span class=\"NormalTextRun SCXW129338909 BCX8\">liability should be a consideration. To prepare for this type of review, the FDA issued <\/span><span class=\"NormalTextRun SCXW129338909 BCX8\">its<\/span><span class=\"NormalTextRun SCXW129338909 BCX8\"> guidance, \u201c<\/span><\/span><a class=\"Hyperlink SCXW129338909 BCX8\" href=\"https:\/\/www.fda.gov\/media\/116739\/download\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW129338909 BCX8\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW129338909 BCX8\">Assessment of Abuse Potential of Drugs<\/span><\/span><\/a><span class=\"TextRun SCXW129338909 BCX8\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW129338909 BCX8\">.\u201d It includes deta<\/span><span class=\"NormalTextRun SCXW129338909 BCX8\">iled considerations of the type of data that should be collected <\/span><span class=\"NormalTextRun SCXW129338909 BCX8\">to provide a complete data<\/span> <span class=\"NormalTextRun SCXW129338909 BCX8\">package<\/span><span class=\"NormalTextRun SCXW129338909 BCX8\"> for<\/span> <span class=\"NormalTextRun SCXW129338909 BCX8\">submission.\u00a0<\/span><\/span><span class=\"EOP SCXW129338909 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 id=\"anchor4\">4. Cannabis Consumers Consume More Than Just Cannabis<\/h3>\n<p><span class=\"TextRun SCXW139252214 BCX8\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW139252214 BCX8\">Opted-in cannabis consumers and medical marijuana patients ar<\/span><span class=\"NormalTextRun SCXW139252214 BCX8\">e data troves for a much wider market range than just cannabis-derived products. These consumers lead unique <\/span><span class=\"NormalTextRun SCXW139252214 BCX8\">lifestyles and exhibit specific habits, routines, interests, food and beverage preferences, and so forth. A complex culture has formed around the u<\/span><span class=\"NormalTextRun SCXW139252214 BCX8\">se of cannabis, and it may look much different today than it did in the past. There are also cannabis users who no longer wish to consume cannabis and may be looking for other alternatives to manage their pain, stimulate their creativity, relax after work,<\/span> <span class=\"NormalTextRun SCXW139252214 BCX8\">and so on<\/span><span class=\"NormalTextRun SCXW139252214 BCX8\">. <\/span><span class=\"NormalTextRun SCXW139252214 BCX8\">All that<\/span><span class=\"NormalTextRun SCXW139252214 BCX8\"> to say, there are countless data collection initiatives that can be tailored to this rich demographic.\u00a0<\/span><\/span><\/p>\n<h3 id=\"anchor5\">5. <span class=\"TextRun SCXW257733204 BCX8\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW257733204 BCX8\">Comprehensive Cannabis Data Collection<\/span><\/span><\/h3>\n<p><span class=\"TextRun SCXW84099338 BCX8\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW84099338 BCX8\">Th<\/span><span class=\"NormalTextRun SCXW84099338 BCX8\">at&#8217;s why Sago created the<\/span> <\/span><a class=\"Hyperlink SCXW84099338 BCX8\" href=\"https:\/\/sago.com\/resources\/guide\/discover-our-canadian-cannabis-panel\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW84099338 BCX8\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW84099338 BCX8\" data-ccp-charstyle=\"Hyperlink\">Canadian Cannabis Panel<\/span><\/span><\/a><span class=\"TextRun SCXW84099338 BCX8\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW84099338 BCX8\">. T<\/span><span class=\"NormalTextRun SCXW84099338 BCX8\">hese deeply profiled Canadian cannabis users<\/span><span class=\"NormalTextRun SCXW84099338 BCX8\"> and intended users<\/span><span class=\"NormalTextRun SCXW84099338 BCX8\"> serve as your on-demand, stand-in audience for market research purposes. This proprietary panel was designed to be quickly and easily access<\/span><span class=\"NormalTextRun SCXW84099338 BCX8\">ible, and to provide insights on far-ranging market opportunities. Learn more about <\/span><span class=\"NormalTextRun SCXW84099338 BCX8\">our panel<\/span> <\/span><a class=\"Hyperlink SCXW84099338 BCX8\" href=\"https:\/\/sago.com\/resources\/guide\/discover-our-canadian-cannabis-panel\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW84099338 BCX8\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW84099338 BCX8\" data-ccp-charstyle=\"Hyperlink\">here<\/span><\/span><\/a><span class=\"TextRun SCXW84099338 BCX8\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun CommentHighlightPipeRest SCXW84099338 BCX8\">.\u00a0<\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;calloutmatte&#8221;]<\/p>\n<h4>Learn More About Our Canadian Cannabis Panel<\/h4>\n<p><span class=\"TextRun SCXW7594723 BCX8\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW7594723 BCX8\">Access nearly 20,000 verified cannabis users and intenders.<\/span><\/span><br \/>\n<a class=\"button\" href=\"https:\/\/sago.com\/resources\/guide\/discover-our-canadian-cannabis-panel\/\">Download our panel book<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Explore key factors to consider when researching cannabis users. <\/p>\n","protected":false},"author":29,"featured_media":57979,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13932],"tags":[16601],"video":[],"filter_name_method":[13951,13993],"filter_name_product":[],"class_list":["post-57972","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-blog","tag-cannabis-panel","post_format-post-format-aside","filter_name_method-quantitative","filter_name_method-self-serve"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2023\/03\/Blog_Cannabis-Research-800x445.jpg",800,445,true],"list":["https:\/\/sago.com\/wp-content\/uploads\/2023\/03\/Blog_Cannabis-Research-463x348.jpg",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2023\/03\/Blog_Cannabis-Research-300x200.jpg",300,200,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2023\/03\/Blog_Cannabis-Research.jpg",800,533,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What to Consider in Cannabis Market Reach | Sago<\/title>\n<meta name=\"description\" content=\"Discover key considerations when conducting cannabis market research, and how Sago helps make the process easier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sago.com\/en\/resources\/blog\/a-new-leaf-considerations-for-cannabis-market-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A New Leaf: Considerations for Cannabis Market Research\" \/>\n<meta property=\"og:description\" content=\"Discover key considerations when conducting cannabis market research, and how Sago helps make the process easier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sago.com\/en\/resources\/blog\/a-new-leaf-considerations-for-cannabis-market-research\/\" \/>\n<meta property=\"og:site_name\" content=\"Sago\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sagomrx\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-23T13:00:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sago.com\/wp-content\/uploads\/2023\/03\/Blog_Cannabis-Research.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SooleenAbbas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sagomrx\" \/>\n<meta name=\"twitter:site\" content=\"@sagomrx\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SooleenAbbas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/a-new-leaf-considerations-for-cannabis-market-research\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/a-new-leaf-considerations-for-cannabis-market-research\\\/\"},\"author\":{\"name\":\"SooleenAbbas\",\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/#\\\/schema\\\/person\\\/c43f86b150771fc9c792b08e72da1c42\"},\"headline\":\"A New Leaf: Considerations for Cannabis Market Research\",\"datePublished\":\"2023-03-23T13:00:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/a-new-leaf-considerations-for-cannabis-market-research\\\/\"},\"wordCount\":640,\"publisher\":{\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/a-new-leaf-considerations-for-cannabis-market-research\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Blog_Cannabis-Research.jpg\",\"keywords\":[\"Cannabis Panel\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/a-new-leaf-considerations-for-cannabis-market-research\\\/\",\"url\":\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/a-new-leaf-considerations-for-cannabis-market-research\\\/\",\"name\":\"What to Consider in Cannabis Market Reach | Sago\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/a-new-leaf-considerations-for-cannabis-market-research\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/a-new-leaf-considerations-for-cannabis-market-research\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Blog_Cannabis-Research.jpg\",\"datePublished\":\"2023-03-23T13:00:12+00:00\",\"description\":\"Discover key considerations when conducting cannabis market research, and how Sago helps make the process easier.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/a-new-leaf-considerations-for-cannabis-market-research\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/a-new-leaf-considerations-for-cannabis-market-research\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/a-new-leaf-considerations-for-cannabis-market-research\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Blog_Cannabis-Research.jpg\",\"contentUrl\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Blog_Cannabis-Research.jpg\",\"width\":800,\"height\":533,\"caption\":\"cannabis market research\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/resources\\\/blog\\\/a-new-leaf-considerations-for-cannabis-market-research\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sago.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A New Leaf: Considerations for Cannabis Market Research\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/sago.com\\\/en\\\/\",\"name\":\"Sago\",\"description\":\"Adaptable Solutions. Confident Decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sago.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/#organization\",\"name\":\"Sago\",\"url\":\"https:\\\/\\\/sago.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/3c98cd88ae.nxcli.io\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Sago-Standard-Logo.jpg\",\"contentUrl\":\"https:\\\/\\\/3c98cd88ae.nxcli.io\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Sago-Standard-Logo.jpg\",\"width\":200,\"height\":200,\"caption\":\"Sago\"},\"image\":{\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sagomrx\",\"https:\\\/\\\/x.com\\\/sagomrx\",\"https:\\\/\\\/www.instagram.com\\\/sagomrx\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@sago-mrx\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sago-mrx\\\/\",\"https:\\\/\\\/vimeo.com\\\/sagomrx\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sago.com\\\/en\\\/#\\\/schema\\\/person\\\/c43f86b150771fc9c792b08e72da1c42\",\"name\":\"SooleenAbbas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1fece5487f0cf3ac963621b92620d31e1b1e50b90872eb0e2a59bf41613bb452?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1fece5487f0cf3ac963621b92620d31e1b1e50b90872eb0e2a59bf41613bb452?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1fece5487f0cf3ac963621b92620d31e1b1e50b90872eb0e2a59bf41613bb452?s=96&d=mm&r=g\",\"caption\":\"SooleenAbbas\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What to Consider in Cannabis Market Reach | Sago","description":"Discover key considerations when conducting cannabis market research, and how Sago helps make the process easier.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sago.com\/en\/resources\/blog\/a-new-leaf-considerations-for-cannabis-market-research\/","og_locale":"en_US","og_type":"article","og_title":"A New Leaf: Considerations for Cannabis Market Research","og_description":"Discover key considerations when conducting cannabis market research, and how Sago helps make the process easier.","og_url":"https:\/\/sago.com\/en\/resources\/blog\/a-new-leaf-considerations-for-cannabis-market-research\/","og_site_name":"Sago","article_publisher":"https:\/\/www.facebook.com\/sagomrx","article_published_time":"2023-03-23T13:00:12+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/sago.com\/wp-content\/uploads\/2023\/03\/Blog_Cannabis-Research.jpg","type":"image\/jpeg"}],"author":"SooleenAbbas","twitter_card":"summary_large_image","twitter_creator":"@sagomrx","twitter_site":"@sagomrx","twitter_misc":{"Written by":"SooleenAbbas","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sago.com\/en\/resources\/blog\/a-new-leaf-considerations-for-cannabis-market-research\/#article","isPartOf":{"@id":"https:\/\/sago.com\/en\/resources\/blog\/a-new-leaf-considerations-for-cannabis-market-research\/"},"author":{"name":"SooleenAbbas","@id":"https:\/\/sago.com\/en\/#\/schema\/person\/c43f86b150771fc9c792b08e72da1c42"},"headline":"A New Leaf: Considerations for Cannabis Market Research","datePublished":"2023-03-23T13:00:12+00:00","mainEntityOfPage":{"@id":"https:\/\/sago.com\/en\/resources\/blog\/a-new-leaf-considerations-for-cannabis-market-research\/"},"wordCount":640,"publisher":{"@id":"https:\/\/sago.com\/en\/#organization"},"image":{"@id":"https:\/\/sago.com\/en\/resources\/blog\/a-new-leaf-considerations-for-cannabis-market-research\/#primaryimage"},"thumbnailUrl":"https:\/\/sago.com\/wp-content\/uploads\/2023\/03\/Blog_Cannabis-Research.jpg","keywords":["Cannabis Panel"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sago.com\/en\/resources\/blog\/a-new-leaf-considerations-for-cannabis-market-research\/","url":"https:\/\/sago.com\/en\/resources\/blog\/a-new-leaf-considerations-for-cannabis-market-research\/","name":"What to Consider in Cannabis Market Reach | Sago","isPartOf":{"@id":"https:\/\/sago.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sago.com\/en\/resources\/blog\/a-new-leaf-considerations-for-cannabis-market-research\/#primaryimage"},"image":{"@id":"https:\/\/sago.com\/en\/resources\/blog\/a-new-leaf-considerations-for-cannabis-market-research\/#primaryimage"},"thumbnailUrl":"https:\/\/sago.com\/wp-content\/uploads\/2023\/03\/Blog_Cannabis-Research.jpg","datePublished":"2023-03-23T13:00:12+00:00","description":"Discover key considerations when conducting cannabis market research, and how Sago helps make the process easier.","breadcrumb":{"@id":"https:\/\/sago.com\/en\/resources\/blog\/a-new-leaf-considerations-for-cannabis-market-research\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sago.com\/en\/resources\/blog\/a-new-leaf-considerations-for-cannabis-market-research\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sago.com\/en\/resources\/blog\/a-new-leaf-considerations-for-cannabis-market-research\/#primaryimage","url":"https:\/\/sago.com\/wp-content\/uploads\/2023\/03\/Blog_Cannabis-Research.jpg","contentUrl":"https:\/\/sago.com\/wp-content\/uploads\/2023\/03\/Blog_Cannabis-Research.jpg","width":800,"height":533,"caption":"cannabis market research"},{"@type":"BreadcrumbList","@id":"https:\/\/sago.com\/en\/resources\/blog\/a-new-leaf-considerations-for-cannabis-market-research\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sago.com\/en\/"},{"@type":"ListItem","position":2,"name":"A New Leaf: Considerations for Cannabis Market Research"}]},{"@type":"WebSite","@id":"https:\/\/sago.com\/en\/#website","url":"https:\/\/sago.com\/en\/","name":"Sago","description":"Adaptable Solutions. Confident Decisions.","publisher":{"@id":"https:\/\/sago.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sago.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sago.com\/en\/#organization","name":"Sago","url":"https:\/\/sago.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sago.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/3c98cd88ae.nxcli.io\/wp-content\/uploads\/2023\/02\/Sago-Standard-Logo.jpg","contentUrl":"https:\/\/3c98cd88ae.nxcli.io\/wp-content\/uploads\/2023\/02\/Sago-Standard-Logo.jpg","width":200,"height":200,"caption":"Sago"},"image":{"@id":"https:\/\/sago.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sagomrx","https:\/\/x.com\/sagomrx","https:\/\/www.instagram.com\/sagomrx\/","https:\/\/www.youtube.com\/@sago-mrx","https:\/\/www.linkedin.com\/company\/sago-mrx\/","https:\/\/vimeo.com\/sagomrx"]},{"@type":"Person","@id":"https:\/\/sago.com\/en\/#\/schema\/person\/c43f86b150771fc9c792b08e72da1c42","name":"SooleenAbbas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1fece5487f0cf3ac963621b92620d31e1b1e50b90872eb0e2a59bf41613bb452?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1fece5487f0cf3ac963621b92620d31e1b1e50b90872eb0e2a59bf41613bb452?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1fece5487f0cf3ac963621b92620d31e1b1e50b90872eb0e2a59bf41613bb452?s=96&d=mm&r=g","caption":"SooleenAbbas"}}]}},"_links":{"self":[{"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/posts\/57972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/comments?post=57972"}],"version-history":[{"count":0,"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/posts\/57972\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/media\/57979"}],"wp:attachment":[{"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/media?parent=57972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/categories?post=57972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/tags?post=57972"},{"taxonomy":"video","embeddable":true,"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/video?post=57972"},{"taxonomy":"filter_name_method","embeddable":true,"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/filter_name_method?post=57972"},{"taxonomy":"filter_name_product","embeddable":true,"href":"https:\/\/sago.com\/en\/wp-json\/wp\/v2\/filter_name_product?post=57972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}