{"id":45121,"date":"2022-09-06T16:57:31","date_gmt":"2022-09-06T20:57:31","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/?p=45121"},"modified":"2024-01-08T15:26:45","modified_gmt":"2024-01-08T20:26:45","slug":"compelling-conversations-cpg-counter-trends-for-a-recession","status":"publish","type":"post","link":"https:\/\/sago.com\/en\/resources\/webinar\/compelling-conversations-cpg-counter-trends-for-a-recession\/","title":{"rendered":"OnDemand: CPG Counter Trends for a Recession"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]In a recession, growing revenue becomes a big challenge, but you don&#8217;t have to lose your customers. Retired Executive Vice President of Consumer &amp; Market Insights at Unilever <a href=\"#stan\">Stan Sthanunathan<\/a> joins Sago&#8217;s Chief Marketing Officer <a href=\"#ellie\">Ellie Ahmadi<\/a> and President <a href=\"#isaac\">Isaac Rogers<\/a> for this Compelling Conversation about how to prevent the problem of needing to win back your Gen Z and Millennial customers after this recession. Learn the differences between these key audiences and why, in a country with such a young population, their voices matter so much in overcoming upcoming trends in consumer behavior.[\/vc_column_text][vc_raw_js]JTNDZGl2JTIwc3R5bGUlM0QlMjJwYWRkaW5nJTNBNDUuNTUlMjUlMjAwJTIwMCUyMDAlM0Jwb3NpdGlvbiUzQXJlbGF0aXZlJTNCJTIyJTNFJTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5ZXIudmltZW8uY29tJTJGdmlkZW8lMkY3NTUyNjEyNjAlM0ZoJTNENDUzZDk0NjE1NCUyNmFtcCUzQmJhZGdlJTNEMCUyNmFtcCUzQmF1dG9wYXVzZSUzRDAlMjZhbXAlM0JwbGF5ZXJfaWQlM0QwJTI2YW1wJTNCYXBwX2lkJTNENTg0NzklMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmF1dG9wbGF5JTNCJTIwZnVsbHNjcmVlbiUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUyMHN0eWxlJTNEJTIycG9zaXRpb24lM0FhYnNvbHV0ZSUzQnRvcCUzQTAlM0JsZWZ0JTNBMCUzQndpZHRoJTNBMTAwJTI1JTNCaGVpZ2h0JTNBMTAwJTI1JTNCJTIyJTIwdGl0bGUlM0QlMjJDUEclMjBDb3VudGVyJTIwVHJlbmRzJTIwZm9yJTIwYSUyMFJlY2Vzc2lvbiUyMiUzRSUzQyUyRmlmcmFtZSUzRSUzQyUyRmRpdiUzRSUzQ3NjcmlwdCUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcGxheWVyLnZpbWVvLmNvbSUyRmFwaSUyRnBsYXllci5qcyUyMiUzRSUzQyUyRnNjcmlwdCUzRQ==[\/vc_raw_js][vc_column_text css=&#8221;.vc_custom_1677275505631{padding-top: 20px !important;}&#8221;]<\/p>\n<h3>Our Speakers<\/h3>\n<p><strong><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-45135\" src=\"https:\/\/sago.com\/wp-content\/uploads\/2022\/08\/stan-headshot.png\"  alt=\"sago\"  width=\"175\" height=\"175\" \/><a id=\"stan\"><\/a>Stan Sthanunathan, Retired Executive Vice President of Consumer &amp; Market Insights, Unilever\u00a0<\/strong><\/p>\n<p><span class=\"TextRun SCXW267905414 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW267905414 BCX0\">Stan <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW267905414 BCX0\">Sthanunathan<\/span><span class=\"NormalTextRun SCXW267905414 BCX0\"> served with Unilever<\/span><span class=\"NormalTextRun SCXW267905414 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW267905414 BCX0\">as Executive Vice President of Consumer <\/span><span class=\"NormalTextRun SCXW267905414 BCX0\">and<\/span><span class=\"NormalTextRun SCXW267905414 BCX0\">\u00a0Market Insights<\/span><span class=\"NormalTextRun SCXW267905414 BCX0\"> for nine years<\/span><span class=\"NormalTextRun SCXW267905414 BCX0\">.\u00a0<\/span><span class=\"NormalTextRun SCXW267905414 BCX0\">Prior to joining Unilever, he was Vice President of Marketing Strategy <\/span><span class=\"NormalTextRun SCXW267905414 BCX0\">and<\/span><span class=\"NormalTextRun SCXW267905414 BCX0\"> Insights for The Coca-Cola Company in Atlanta,<\/span><span class=\"NormalTextRun SCXW267905414 BCX0\"> Georgia,<\/span><span class=\"NormalTextRun SCXW267905414 BCX0\"> heading up the function on a global basis.\u00a0<\/span><span class=\"NormalTextRun SCXW267905414 BCX0\">He co-authored a book titled AI for Marketing and Product Innovation, lectures on insights at universities such as Yal<\/span><span class=\"NormalTextRun SCXW267905414 BCX0\">e and <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW267905414 BCX0\">Cambridge, and<\/span><span class=\"NormalTextRun SCXW267905414 BCX0\"> serves as chairman of online data quality of <\/span><span class=\"NormalTextRun SCXW267905414 BCX0\">The Advertising Research Foundation<\/span><span class=\"NormalTextRun SCXW267905414 BCX0\">. <\/span><\/span><span class=\"EOP SCXW267905414 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><strong> <img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-45127\" src=\"https:\/\/sago.com\/wp-content\/uploads\/2022\/08\/ellie.png\"  alt=\"sago\"  width=\"175\" height=\"175\" \/><a id=\"ellie\"><\/a>Ellie Ahmadi, Chief Marketing Officer\u00a0<\/strong><\/p>\n<p>Sago Chief Marketing Officer Ellie Ahmadi&#8217;s experience ranges from large Fortune 500 organizations to small SaaS companies. She led digital and demand gen for organizations in the ad tech industry, cybersecurity, and consulting firms such as Protiviti. She launched the global #AccentureMoments campaign and implemented personalization for Accenture, leading to a shift in marketing strategy and creating space for ABM to follow.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-45131\" src=\"https:\/\/sago.com\/wp-content\/uploads\/2022\/08\/isaac.png\"  alt=\"sago\"  width=\"175\" height=\"175\" \/><a id=\"isaac\"><\/a>Isaac Rogers, President\u00a0<\/strong><\/p>\n<p>As President, Isaac Rogers drives growth and cultivates innovation at Sago. He focuses his innovation on technology and business model transformation, identifying innovative potentialities and bringing them to fruition to support Sago\u2019s vision. Isaac joined Sago in 2020, when 20|20 Research, where he was CEO, was acquired by the company. He is a seasoned speaker at industry events, holds multiple patents on research technology, and is a respected thought-leader.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In this webinar, we&#8217;ll peel back the layers of the lost trust that\u2019s really the problem of lost customer loyalty in the finance-industry.<\/p>\n","protected":false},"author":19,"featured_media":45122,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13930],"tags":[],"video":[],"filter_name_method":[13956],"filter_name_product":[],"class_list":["post-45121","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-webinar","post_format-post-format-aside","filter_name_method-global-research"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2022\/08\/CPG-Counter-Trends-for-a-Recession-800x445.jpg",800,445,true],"list":["https:\/\/sago.com\/wp-content\/uploads\/2022\/08\/CPG-Counter-Trends-for-a-Recession-463x348.jpg",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2022\/08\/CPG-Counter-Trends-for-a-Recession-300x217.jpg",300,217,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2022\/08\/CPG-Counter-Trends-for-a-Recession.jpg",800,578,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v27.3) - 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