{"id":43503,"date":"2022-05-30T15:41:44","date_gmt":"2022-05-30T19:41:44","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/?p=43503"},"modified":"2023-02-23T10:39:48","modified_gmt":"2023-02-23T15:39:48","slug":"how-to-get-leadership-buy-in-for-agile-research","status":"publish","type":"post","link":"https:\/\/sago.com\/en\/resources\/blog\/how-to-get-leadership-buy-in-for-agile-research\/","title":{"rendered":"How to Get Leadership Buy-In for Agile Research"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<span data-contrast=\"auto\">If the first step in implementing agile research at your organization is to assess your current situation, the second is most certainly to get leadership buy-in.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Without leadership\u2019s support for agile research, it will never get off the ground. Luckily, making your case is not an uphill battle, if you prepare yourself.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4>How to Assess Your Leadership Support Needs for Agile Research<\/h4>\n<ul>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,4],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Who are the key stakeholders needed to move forward?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,4],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Do the stakeholders span across different teams (VP of Insights vs CMO vs Data Science Team)?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,4],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Can technology help achieve all or some of your KPIs?\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,4],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Would you consider your team a revenue driven department or a cost centre within your company?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,4],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Who owns the budget? Could it be single team or multiple teams that need to come together to fund your vision?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Once you have the answers to the above, you can better tailor your arguments to demonstrate why your organization will benefit from agile research and how you plan to make the roll-out successful. This is where you need to pull together some concrete and persuasive numbers. Here are a few to help you get started:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-43528 size-full aligncenter\" src=\"https:\/\/sago.com\/wp-content\/uploads\/2022\/05\/TR-58.-Agile-Research-Series_Infographic-02_V3.png\"  alt=\"sago\"  width=\"612\" height=\"792\" srcset=\"https:\/\/sago.com\/wp-content\/uploads\/2022\/05\/TR-58.-Agile-Research-Series_Infographic-02_V3.png 612w, https:\/\/sago.com\/wp-content\/uploads\/2022\/05\/TR-58.-Agile-Research-Series_Infographic-02_V3-400x518.png 400w, https:\/\/sago.com\/wp-content\/uploads\/2022\/05\/TR-58.-Agile-Research-Series_Infographic-02_V3-367x475.png 367w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" \/><\/p>\n<p><span data-contrast=\"auto\">The above numbers help make a compelling case for how your organization stands to benefit from agile research at a high level. To round out your argument, calculate specific numbers that your organization could hope to achieve with the help of agile research.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4>How to Calculate the Benefits of Agile Research in Your Organization<\/h4>\n<ul>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,4],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Determine the amount of time that could be saved by the insights team if it conducted shorter, more frequent projects and made research and performance results available to more teams across your organization.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,4],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Present leadership with the amount of time saved in creative, product, or marketing development processes by incorporating consumer feedback at regular intervals.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,4],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Show how much more often the voice of the customer can be incorporated into the decision-making process.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,4],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Present the potential cost savings of automating parts of the research process.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,4],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Create a comparison of the cost of conducting many smaller projects frequently against the cost of conducting much larger projects at longer intervals without customer feedback.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">As you determine the numbers above, it may be helpful to look at a specific use case you have in mind. If you are successful, make this use case your test project to pilot your new agile research process. This helps with leadership buy-in by reducing the initial risk. Potential use cases could be:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4>Use Cases for Agile Research<\/h4>\n<ul>\n<li><span data-contrast=\"auto\">Testing which limited time offers resonate most with consumers based on their regions<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Testing which ad is most likely to induce potential customers to purchase<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Testing what features of a new product are most important to Gen Z buyers<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Testing where customers have difficulty with a new mobile app experience<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">If you determine your use case but struggle to put numbers around it, ask an expert. Most agile research technology providers will be happy to help estimate the timing and cost of a specific use case you have in mind. Not only do they know the tools best, but they can often provide insights and options you may not have considered. You\u2019ll be equipped to go to leadership with both high-level reasons to make the agile research transition and a specific use case with actual timelines, costs, and tools associated with it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>If you missed the first step, head on over to:<\/p>\n<ul>\n<li><a href=\"https:\/\/sago.com\/blog\/how-to-build-foundation-for-agile-research\/\">Conduct an Agile Readiness Assessment <\/a><\/li>\n<\/ul>\n<p>Or read on to step 3:<\/p>\n<ul>\n<li><a href=\"https:\/\/sago.com\/blog\/tips-to-select-right-agile-research-technology\/\"><span lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\">Invest in Agile Research Technology<\/span>\u00a0<\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]If the first step in implementing agile research at your organization is to assess your current situation, the second is most certainly to get leadership buy-in.\u00a0\u00a0 Without leadership\u2019s support for agile research, it will never get off the ground. Luckily, making your case is not an uphill battle, if you prepare yourself.\u00a0 How to Assess [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":43524,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13932],"tags":[13987,13998,13927],"video":[],"filter_name_method":[13993],"filter_name_product":[13966],"class_list":["post-43503","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-blog","tag-agile-research","tag-consumer-insights","tag-methodify","post_format-post-format-aside","filter_name_method-self-serve","filter_name_product-methodify"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2022\/05\/Thumbnail_Article-02_V3.png",800,440,false],"list":["https:\/\/sago.com\/wp-content\/uploads\/2022\/05\/Thumbnail_Article-02_V3-463x348.png",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2022\/05\/Thumbnail_Article-02_V3-300x165.png",300,165,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2022\/05\/Thumbnail_Article-02_V3.png",800,440,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Get Leadership Buy-In for Agile Research | Sago<\/title>\n<meta name=\"description\" content=\"Without leadership\u2019s support for agile research, it will never get off the ground. Luckily, making your case is not an uphill battle, if you prepare yourself.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sago.com\/en\/resources\/blog\/how-to-get-leadership-buy-in-for-agile-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get Leadership Buy-In for Agile Research\" \/>\n<meta property=\"og:description\" content=\"Without leadership\u2019s support for agile research, it will never get off the ground. 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