{"id":43152,"date":"2022-04-20T15:15:46","date_gmt":"2022-04-20T19:15:46","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/?p=43152"},"modified":"2023-02-22T16:40:12","modified_gmt":"2023-02-22T21:40:12","slug":"3-reasons-to-consider-self-serve-research","status":"publish","type":"post","link":"https:\/\/sago.com\/en\/resources\/blog\/3-reasons-to-consider-self-serve-research\/","title":{"rendered":"3 Reasons to Consider Self-Serve Research"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Self-serve market research is relatively new to the insights landscape, but it\u2019s not something that can be overlooked for long. Self-serve platforms were one of the fastest-growing segments in 2020, growing by 30 percent in one year, according to ESOMAR\u2019s 2021 Global Market Research Report.<\/p>\n

While the need for new ways to conduct market research during the pandemic certainly contributed to that growth, there are other great reasons to consider implementing self-serve research in your organization.<\/p>\n

    \n
  1. Meet increased demand for insights<\/strong>
    \nIn 2021 HubSpot reported 69 percent of marketers planned to increase their market research. That\u2019s a big jump, but it doesn\u2019t necessarily mean the budget or head count for market research increased proportionally. Self-serve research platforms provide a means to carry out smaller projects with relatively little time spent on setup and lower costs than full-service. The result? Those marketers can get more of the market research they want without putting undue strain on the insights team.<\/li>\n
  2. Make decisions with confidence<\/strong>
    \nDecision-making can be anxiety-inducing and time consuming but having consumer data can help reduce the time it takes to make informed decisions. In fact, PwC found organizations that are highly data-driven are three times more likely to report significant improvements in decision making than those who do not leverage data as often. Customizable, controlled, self-serve research platforms make it easier to empower non-researchers to carry out projects without the risk of producing low-quality data. In turn, more people in your organization can access the data they need to make confident decisions more often.<\/li>\n
  3. Embed the voice of the customer early and often<\/strong>
    \nCustomer-centricity may be a buzzword, but it\u2019s for good reason: customer-centric companies are 60 percent more profitable<\/a> than those who are not. A great way to keep your customers at the heart of your organization is to get their feedback throughout any development process. Self-serve research makes that possible with quick turnaround times and easy-to-use, repeatable methods. When teams can make adjustments consumers want earlier in the development process, they drive improved results.<\/span><\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Learn why self-serve research should be part of your insights toolkit. 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